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Is There Such a Thing as a Social Media Marketing Agency?

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I recently read a post on the HubSpot Blog entitled Please Don’t Start a Social Media Marketing Agency. Since social media marketing is a huge part of what we do here at Tuvel Communications, it naturally caught my attention and peaked my curiosity.
My first reaction was “Oh boy, here’s another article slamming social media marketing agencies and calling their services ‘snake oil’.” I’ve been seeing a lot of that lately, not only in blog posts but in discussions on LinkedIn (not to mention the infamous “Social Media Guru” video that made the rounds not too long ago). I really wasn’t sure what to expect – but the title, of course, did a good job of pulling me in.
Please do take the time to read the post and (try) to read through some of the comments posted as well, but I’ll give you the executive summary: can an agency be built on social media marketing services alone?

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VIDEO: Tuvel’s Mitch Arnowitz on the Digital Media Conference’s Social Media Marketing Panel

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Tuvel Communication’s managing director Mitch Arnowitz recently participated in the Social Media Marketing panel at the Digital Media Conference, which took place on June 25th in Tyson’s Corner, VA. The panel was moderated by Elizabeth Shea, President and CEO of SpeakerBox Communications, and the panel members were:

  • Mitch Arnowitz, Managing Director, Tuvel Communications LLC
  • Hooman Radfar, CEO & Co-founder, Clearspring
  • Matt Goddard, CEO, R2integrated
  • Neal Sinno, VP Business Dev., Arkadium

Some of the topics covered: Social media marketing is growing as brands and marketers embrace the social web as one of the most effective ways to create buzz, attention and loyal followers. What are some examples of successful social media marketing campaigns? What are some of the pitfalls and practices to avoid? What is the future for social media marketing?

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What We’re Reading, June 4th

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Welcome to the newest feature on the Tuvel blog, “What We’re Reading”! This is a weekly rundown of the articles, blog posts, videos, and other media we found interesting and thought-provoking enough to share with you, the discerning reader.
Here’s what we were reading this week:

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