(reprinted from ShowSmart March, 2010 issue) by: Mitch Arnowitz
Myth: A Tweetup is all you need to drive booth traffic.
Truth: A Tweetup can be a powerful event marketing tactic when used as part of a mix that includes both traditional and digital media ingredients.
A Tweetup is an event for people that use Twitter, enabling them to not only interact online, but also come together to meet in person. Twitter is a micro-blogging tool that enables its users to send and read brief messages—known as tweets—of 140 characters or less. From a marketing perspective, Tweetups can be used for lead generation, featuring demos, creating general awareness and/or driving booth traffic. They’re also a way to maximize the increased usage of Twitter at trade shows and events. For attendees, Tweetups are great opportunities for networking over a common interest.
Is email dead (again!)?
I wrote here about lessons learned from a recent client Twitter chat.
The one thing I left out was probably the most interesting. Right before the chat began, our e-mail server went down. Instead of putting on the oxygen mask though, I took a deep breathe and thought about it. Reality was that modes of communication for the evening were IM, DM, text, gchat, skype, anything else that was quick. Sure e-mail is important but I didn’t loose sleep over it. We were running a Twitter chat so one might expect that participants would be doing the instant communication thing. I’m not sure though. Articles like this on passive-aggressive communication and this might tell a different story.
What we learned from our latest Twitter party
Last week, we produced another client Twitter chat. We do these on a monthly basis with the twin goals of fundraising while building relationships. Once again, there were takeaways that we’d like to share. You can read what we learned during our last chat here or, check this out to learn what a Twitter chat is all about.
[Read more…] about What we learned from our latest Twitter party