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word-of-mouth marketing

The Earthquake Will Be Socialized…

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I’ve never been in an earthquake before, and I had no clue what was going on when it hit yesterday. When I did, my first instinct was not to stand in the nearest doorway (what I should’ve done, in case it was worse than it turned out to be) – it was to start tweeting about it.

In fact, it was the first instinct of many, many others. Seconds after it happened, I saw tweets from people in DC, New York, Ohio – it was how I found out just how far-reaching the quake was. I went to CNN, and they were still reporting events in Libya as breaking news. I heard from a few of my followers that I was the first person in their stream to tweet about the earthquake.

I checked Facebook and saw all the tremor chatter there – this only minutes after it happened. We were all sharing information and our experiences in real time, long before mainstream media picked up on it.

This may be old news to you, but social media once again serves as the hub of activity and updates during an emergency. So think about how powerful it can be during a non-emergency – a conference or a fundraising campaign. Word-of-mouth matters, and social media is the tool that can help you spread the word.

 

Building the Bridge Between Outreach and Social Media Communities (Infographic)

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2011 is shaping up to be an exciting and productive year for Tuvel, and this is something I created as part of some big plans we have in the works.

This bridge infographic demonstrates how outreach and social media marketing/community-building go hand in hand – creating brand evangelists in the process. We believe that the two elements, while effective on their own, are much more effective and successful when working together at the same time to build community and buzz around a brand, product, event or cause.

[scribd id=46662904 key=key-cxsvhycky5vj2c2x3um mode=list]

11 Lessons Learned: Social Media & Event Marketing

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Here at Tuvel Communications, we have executed conference and expo social media programs for clients like the NAB Show and 1105 Government Information Group. We’ve learned several lessons along the way, and I thought it would be useful to get these thoughts down on digital paper to share with you so can be better prepared when it comes to social media marketing at events.

  • Start early. It takes time to build a relationship. You don’t want the first communication from your event to be about passing a promo code along! We always try to keep in mind the old Internet adage to give and then take. We typically like to begin outreach efforts 6 months prior to an event.
  • Create excitement! Content doesn’t create excitement, people do. We were recently charged with driving attendees to an expo. People love to win, so we created Twitter raffles and contests. People got really excited about winning a conference ticket. We also ran a recent Facebook promotion where ‘likes’ (aka: fans) were asked to post photos from past shows. People got excited about posting and seeing each others photos (especially the ones from shows 15 or more years ago).

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