Tim Bray, of Sun Microsystems, has an interesting list of Ten Reasons Why Blogging is Good For Your Career. His blog also carries an interesting disclaimer (read it on lexBlog):
I work at Sun Microsystems.
The opinions expressed here are my own,
and neither Sun nor any other party necessarily
agrees with them.
The list: # 9 Reason Why Blogging is Good For Your Career:
If you’re in marketing, you’ll need to understand how its rules are
changing as a result of the current whirlwind, which nobody does, but
bloggers are at least somewhat less baffled.