{"id":104,"date":"2011-06-17T12:20:25","date_gmt":"2011-06-17T16:20:25","guid":{"rendered":"http:\/\/www.tuvel.com\/blog\/?p=104"},"modified":"2011-06-17T12:23:19","modified_gmt":"2011-06-17T16:23:19","slug":"what-were-reading-june-17th","status":"publish","type":"post","link":"https:\/\/www.tuvel.com\/blog\/what-were-reading-june-17th\/","title":{"rendered":"What We&#8217;re Reading: June 17th"},"content":{"rendered":"<p>We&#8217;ve launched a new blog and a <a href=\"http:\/\/www.facebook.com\/pages\/Tuvel-Communications\/164879076908837\">new Facebook page<\/a> this week &#8211; and now I&#8217;m happy to bring back another round of &#8220;What We&#8217;re Reading&#8221;! Here are a few of the interesting and informative items we&#8217;ve found this week, cherry-picked to share with you:<\/p>\n<ul>\n<li><a href=\"http:\/\/socialmediatoday.com\/mitcharnowitz\/305889\/thinking-about-social-media-10-things-keep-top-mind\" target=\"_blank\">Thinking About Social Media? 10 Things to Keep Top of Mind from Social Media Today<\/a> &#8211; this post from Tuvel Managing Director Mitch Arnowitz provides a checklist of fundamentals to keep in mind when implementing social media into your marketing plan.<\/li>\n<li><a href=\"http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/16641\/Advertising-to-Facebook-Fans-Improves-Conversion-Rates-New-Data.aspx\" target=\"_blank\">Advertising to Facebook Fans Improves Conversion Rates [New Data] from the HubSpot Blog<\/a> &#8211; we&#8217;re currently in the midst of a Facebook community-building campaign for one of our new clients, and this new information struck me as interesting, especially given that it&#8217;s common sense that advertising to your own &#8220;fans&#8221; (whether on Facebook, through email, or other marketing channels) will always give you more bang for your buck.<\/li>\n<li><a href=\"http:\/\/www.dipity.com\/govnewmedia\/Gov-Social-Media-Timeline\/#timeline\" target=\"_blank\">U.S. Government Use of Social Media [timeline]<\/a> &#8211; this was provided to me in response to a question I posted on GovLoop, and I thought it was so comprehensive and fascinating I had to share it here.<\/li>\n<\/ul>\n<ul>\n<li><a href=\"http:\/\/www.socialmediaexaminer.com\/9-reasons-your-company-should-use-brand-advocates-new-research\/\" target=\"_blank\">9 Reasons Your Company Should Use Brand Advocates from Social Media Examiner<\/a> &#8211; this is new research that demonstrates why brand advocates are important for companies pay attention to and nurture, and what motivates those advocates&#8217; behavior.<\/li>\n<li><a href=\"http:\/\/middlechildnewmedia.com\/2011\/06\/rtr-no-sales-approach-to-social-media-success\/\" target=\"_blank\">RTR No Sales Approach to Social Media Success from Middle Child New Media Blog<\/a> &#8211; whether you&#8217;re in sales, marketing, PR, or any other role where you use social media to engage customers and stakeholders, this approach will help you realize that social media isn&#8217;t about selling, it&#8217;s about building relationships.<\/li>\n<li><a href=\"http:\/\/www.openforum.com\/articles\/5-creative-location-based-marketing-campaigns\" target=\"_blank\">5 Creative Location-Based Marketing Campaigns from OPEN Forum<\/a> &#8211; a little inspiration from small businesses utilizing location-based platforms successfully to drive customers and social engagement.<\/li>\n<\/ul>\n<p>Finally, here&#8217;s a video of an interview with AOL CEO Steve Case from waaaaay back in 1995, where he describes the new medium of &#8220;cyberspace&#8221; as &#8220;participatory&#8221; &#8211; less one-way broadcast, more two-way interactivity.<\/p>\n<p style=\"text-align: center;\">[youtube Cs3EwBLkPb4 400 300]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve launched a new blog and a new Facebook page this week &#8211; and now I&#8217;m happy to bring back another round of &#8220;What We&#8217;re Reading&#8221;! Here are a few of the interesting and informative items we&#8217;ve found this week, cherry-picked to share with you: Thinking About Social Media? 10 Things to Keep Top of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,53,52,1,170],"tags":[169,94,168],"class_list":{"0":"post-104","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-blogger-outreach-relations","7":"category-branding","8":"category-links","9":"category-uncategorized","10":"category-what-were-reading","11":"tag-brand-advocacy","12":"tag-facebook","13":"tag-government","14":"entry"},"_links":{"self":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/comments?post=104"}],"version-history":[{"count":10,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/104\/revisions"}],"predecessor-version":[{"id":1084,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/104\/revisions\/1084"}],"wp:attachment":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/media?parent=104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/categories?post=104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/tags?post=104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}