{"id":1107,"date":"2011-06-24T13:26:20","date_gmt":"2011-06-24T17:26:20","guid":{"rendered":"http:\/\/www.tuvel.com\/blog\/?p=1107"},"modified":"2011-06-24T13:27:38","modified_gmt":"2011-06-24T17:27:38","slug":"what-were-reading-june-24th","status":"publish","type":"post","link":"https:\/\/www.tuvel.com\/blog\/what-were-reading-june-24th\/","title":{"rendered":"What We&#8217;re Reading, June 24th"},"content":{"rendered":"<p>Happy Friday! As you&#8217;re gearing up for your weekend, we&#8217;ve compiled a few stand-out blog posts we found interesting this week for your reading pleasure. Social media marketing ROI has been a hot topic for a while, but you can never diminish its importance. In a world where more and more businesses want to jump on the ol&#8217; social media bandwagon, goals, measurement and ROI should be the driving forces behind any social media marketing campaign or program.<\/p>\n<ul>\n<li><a href=\"http:\/\/www.clickz.com\/clickz\/column\/2078537\/real-roi-social-marketing\" target=\"_blank\">Making the Case for Real ROI in Social Marketing from ClickZ<\/a> &#8211; &#8220;engagement&#8221; is not the same as ROI, and Dave Evans of Social Dynamyx offers ways of linking social marketing to customer service processes to measure &#8220;real&#8221; ROI.<\/li>\n<li><a href=\"http:\/\/mashable.com\/2010\/11\/05\/calculate-roi-social-media\/\" target=\"_blank\">HOW TO: Calculate the ROI of Your Social Media Campaign from Mashable<\/a> &#8211; this presents a somewhat oversimplified process for calculating social media ROI, but at least provides a good, workable foundation.<\/li>\n<li><a href=\"http:\/\/socialmediatoday.com\/mitcharnowitz\/305889\/thinking-about-social-media-10-things-keep-top-mind\" target=\"_blank\">Social Media Reality Check: 10 Things to Keep Top-of-Mind<\/a> &#8211; Mitch&#8217;s latest for Social Media Today is a checklist of fundamentals to consider before launching into social media.<\/li>\n<li><a href=\"http:\/\/socialmediatoday.com\/amlandry\/308958\/current-state-social-networks\" target=\"_blank\">The Current State of Social Networks [Infographic] from Social Media Today<\/a> &#8211; interesting infographic that covers some relatively unknown social networks, especially given recent data released by LinkedIn about how social networking-savvy men and women are.<\/li>\n<li><a href=\"http:\/\/www.theatlanticwire.com\/technology\/2011\/06\/women-still-dont-get-linkedin-says-linkedin\/39152\/\" target=\"_blank\">Women Still Don&#8217;t &#8216;Get&#8217; LinkedIn, Says LinkedIn from The Atlantic Wire<\/a> &#8211; and here&#8217;s a link to that recent data!<\/li>\n<li><a href=\"http:\/\/www.socialfish.org\/2011\/06\/how-to-hire-for-social-media-management.html\" target=\"_blank\">How to Hire for Social Media Management from Social Fishing<\/a> &#8211; Maddie Grant of Social Fish has officially called BS on <em>not<\/em> hiring interns to look after social media. Even though we&#8217;ve seen several cases of what can happen when an untrained intern is let loose to handle an organization&#8217;s social media presence, Maddie makes a substantial case.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Happy Friday! As you&#8217;re gearing up for your weekend, we&#8217;ve compiled a few stand-out blog posts we found interesting this week for your reading pleasure. Social media marketing ROI has been a hot topic for a while, but you can never diminish its importance. In a world where more and more businesses want to jump [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,52,47,7,28,170],"tags":[163,174,175,19],"class_list":{"0":"post-1107","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-articles","7":"category-links","8":"category-resources","9":"category-social-media-marketing","10":"category-tips-best-practices","11":"category-what-were-reading","12":"tag-linkedin","13":"tag-roi","14":"tag-social-media-management","15":"tag-social-networking","16":"entry"},"_links":{"self":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/1107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/comments?post=1107"}],"version-history":[{"count":6,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/1107\/revisions"}],"predecessor-version":[{"id":1122,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/1107\/revisions\/1122"}],"wp:attachment":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/media?parent=1107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/categories?post=1107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/tags?post=1107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}