{"id":111,"date":"2004-06-02T22:30:57","date_gmt":"2004-06-03T02:30:57","guid":{"rendered":"http:\/\/www.tuvel.com\/blog\/2004\/06\/02\/wallabees-and-word-of-mouth-marketing\/"},"modified":"2011-06-15T17:31:52","modified_gmt":"2011-06-15T21:31:52","slug":"wallabees-and-word-of-mouth-marketing","status":"publish","type":"post","link":"https:\/\/www.tuvel.com\/blog\/wallabees-and-word-of-mouth-marketing\/","title":{"rendered":"Wallabees and word-of-mouth marketing"},"content":{"rendered":"<p>I stopped in to the local <a href=\"http:\/\/www.bostonian.com\/\">Bostonian<\/a> retail outlet tonight to buy a pair of shoes. I am sure that the shoe salesman knew more about shoes than anyone I&#8217;ve ever met&#8230;  Anyway, we struck up a conversation about the <a href=\"http:\/\/www.clarksusa.com\/product\/Detail.aspx?prodId=258&#038;Level1=M&#038;scroll=0&#038;page=1&#038;Level2=6\">Clark Wallabees<\/a> they were selling. I mean, who can forget the polyurethane soles, these shoes are classics.<br \/>\nI asked when the Wallabees became popular again. He told me that 5 years ago, members of a band (maybe <a href=\"http:\/\/www.oa515.com\/\">Oasis<\/a>?) started to wear the shoes during shows, the shoes then caught on with fans. Word-of-mouth marketing, influencers&#8230; you just can&#8217;t seem to get away from it all. Guess I&#8217;ll have to go back now and reread the beginning of Malcolm Gladwell&#8217;s the <a href=\"http:\/\/www.gladwell.com\/books.html  \">Tipping Point <\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I stopped in to the local Bostonian retail outlet tonight to buy a pair of shoes. I am sure that the shoe salesman knew more about shoes than anyone I&#8217;ve ever met&#8230; Anyway, we struck up a conversation about the Clark Wallabees they were selling. I mean, who can forget the polyurethane soles, these shoes [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":{"0":"post-111","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-word-of-mouth-marketing","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/comments?post=111"}],"version-history":[{"count":1,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/111\/revisions"}],"predecessor-version":[{"id":1013,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/111\/revisions\/1013"}],"wp:attachment":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/media?parent=111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/categories?post=111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/tags?post=111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}