{"id":125,"date":"2004-06-29T16:41:27","date_gmt":"2004-06-29T20:41:27","guid":{"rendered":"http:\/\/www.tuvel.com\/blog\/2004\/06\/29\/older-airlines-embrace-new-sales-tactics\/"},"modified":"2011-06-15T17:31:20","modified_gmt":"2011-06-15T21:31:20","slug":"older-airlines-embrace-new-sales-tactics","status":"publish","type":"post","link":"https:\/\/www.tuvel.com\/blog\/older-airlines-embrace-new-sales-tactics\/","title":{"rendered":"Older Airlines Embrace New Sales Tactics"},"content":{"rendered":"<p><a title=\"Older Airlines Embrace New Sales Tactics\" href=\"http:\/\/www.washingtonpost.com\/wp-dyn\/articles\/A13585-2004Jun28.html\">Older Airlines Embrace New Sales Tactics (washingtonpost.com)<\/a><br \/>\nLike everyone else, I spend a fair amount of time chatting about &#8216;integrated&#8217; marketing programs or those that include traditional and interactive tactics. Here&#8217;s an article that talks about street tactics used by low cost airlines entering the Washington, DC market. Now, if the low cost guys would add viral marketing to the mix- then we&#8217;d have some excitement!<br \/>\nInteresting quote: &#8220;The low-fare carriers are forcing this change,&#8221; said B. Ben Baldanza, US Airways&#8217; senior vice president of marketing and planning. &#8220;We need to not only tell people what we&#8217;re doing but remind them that we&#8217;re not the same company we were.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Older Airlines Embrace New Sales Tactics (washingtonpost.com) Like everyone else, I spend a fair amount of time chatting about &#8216;integrated&#8217; marketing programs or those that include traditional and interactive tactics. Here&#8217;s an article that talks about street tactics used by low cost airlines entering the Washington, DC market. Now, if the low cost guys would [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":{"0":"post-125","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-news","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/comments?post=125"}],"version-history":[{"count":1,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/125\/revisions"}],"predecessor-version":[{"id":1002,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/125\/revisions\/1002"}],"wp:attachment":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/media?parent=125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/categories?post=125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/tags?post=125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}