{"id":1309,"date":"2011-11-30T11:16:50","date_gmt":"2011-11-30T16:16:50","guid":{"rendered":"http:\/\/www.tuvel.com\/blog\/?p=1309"},"modified":"2011-11-30T11:16:50","modified_gmt":"2011-11-30T16:16:50","slug":"what-is-social-media-optimization","status":"publish","type":"post","link":"https:\/\/www.tuvel.com\/blog\/what-is-social-media-optimization\/","title":{"rendered":"What is Social Media Optimization?"},"content":{"rendered":"

Bryan Haines of About Online Business\/Hosting<\/a> recently interviewed me on social media optimization. This is an excerpt from his post. You can read the full interview here.<\/a>\u00a0<\/em><\/p>\n

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Bryan:<\/strong>\u00a0To get started, maybe you can clarify:\u00a0What is social media optimization?<\/strong><\/p>\n

Kari:<\/strong>\u00a0Social media optimization (SMO) is basically optimizing your website and content to be as socially-shareable as possible. How easy is it for people to share your content via social media, and how present are you on social media so people can connect with you.<\/p>\n

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Bryan:<\/strong>\u00a0How does social media optimization (SMO) differ from search engine optimization (SEO)?<\/p>\n

Kari:<\/strong>\u00a0SEO is a method by which you optimize your website content so it can be easily found in search engines. But, SMO factors greatly into your search engine visibility. As I mentioned before, SMO is about making it easy for people to share your content. Valuable and shareable content continues to be king – and how much your content is shared is becoming an important factor when it comes to search engine rankings. Run any search on Google and you see a +1 button on every result \u2013 a +1 for a certain result is a recommendation, increasing that site\u2019s exposure. Any links you share within Google+ are also picked up in Google search results. So, while SMO is different from SEO, it\u2019s also an important SEO strategy.<\/p>\n

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Bryan:<\/strong>\u00a0What components are involved to properly optimize a site for social media?<\/p>\n

Kari:<\/strong>\u00a0I think the foundation of SMO is to create content that people will value and share. But what will people value? Listen to and monitor social media channels to find out what people are sharing and what they want to learn.\u00a0Then, give them what they want.<\/strong>\u00a0Use this data as a basis for creating content that will help them.<\/p>\n

Secondly, it\u2019s important to make sharing easy. Do your blog posts have social sharing buttons in an easy-to-spot place? Do you provide ways for videos, slide presentations and other documents to be embedded?<\/p>\n

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Bryan:<\/strong>\u00a0What role does SMO play in online reputation management?<\/p>\n

Kari:<\/strong>\u00a0It plays a huge role! Actively staying on top of your social media presence by updating it with relevant content (your own and from others), making your content easily shareable, and engaging with other people will help you build and maintain a positive online reputation.<\/p>\n

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Bryan:<\/strong>\u00a0It seems like every day there is a new network being launched. And they are becoming much more specific. How can a business owner know where to direct their efforts?<\/p>\n

Kari:<\/strong>\u00a0Social networking fatigue can be a big pitfall, and it can be difficult for marketers and business owners to figure out where they should be. Basically, they should direct their efforts where it makes the most sense. Don\u2019t feel like you should be everywhere in social media just because it\u2019s new and available. Do some research to find where your prospects and customers are hanging out \u2013 this may even include surveying them to find out what social networks they use.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

Read the rest of Kari’s interview here!<\/strong><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

Bryan Haines of About Online Business\/Hosting recently interviewed me on social media optimization. This is an excerpt from his post. You can read the full interview here.\u00a0 Bryan:\u00a0To get started, maybe you can clarify:\u00a0What is social media optimization? Kari:\u00a0Social media optimization (SMO) is basically optimizing your website and content to be as socially-shareable as possible. […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,69,7,28],"tags":[202,70,21,203],"class_list":{"0":"post-1309","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"category-social-media","8":"category-social-media-marketing","9":"category-tips-best-practices","10":"tag-smo","11":"tag-social-media-2","12":"tag-social-media-marketing-2","13":"tag-social-media-optimization","14":"entry"},"_links":{"self":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/1309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/comments?post=1309"}],"version-history":[{"count":2,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/1309\/revisions"}],"predecessor-version":[{"id":1311,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/1309\/revisions\/1311"}],"wp:attachment":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/media?parent=1309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/categories?post=1309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/tags?post=1309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}