{"id":1439,"date":"2012-07-12T08:00:27","date_gmt":"2012-07-12T12:00:27","guid":{"rendered":"http:\/\/www.tuvel.com\/blog\/?p=1439"},"modified":"2012-07-12T07:50:09","modified_gmt":"2012-07-12T11:50:09","slug":"infographic-how-to-identify-and-empower-your-social-media-influencers","status":"publish","type":"post","link":"https:\/\/www.tuvel.com\/blog\/infographic-how-to-identify-and-empower-your-social-media-influencers\/","title":{"rendered":"INFOGRAPHIC: How to Identify and Empower Your Social Media Influencers"},"content":{"rendered":"<p><a href=\"http:\/\/www.blackbaud.com\" target=\"_blank\">Blackbaud<\/a>, in partnership with <a href=\"http:\/\/www.smallact.com\" target=\"_blank\">Small Act<\/a> and the <a href=\"http:\/\/www.nwf.org\" target=\"_blank\">National Wildlife Federation<\/a>, recently published an interesting whitepaper on social media influencers and how to identify them for fundraising efforts. What I found most interesting about this whitepaper (<a href=\"https:\/\/www.blackbaud.com\/social-influencer\" target=\"_blank\">which you can download here<\/a>) is how influencers are scored based on how many networks on which they&#8217;re active, how large their networks are, and how engaged they are with those networks. The whitepaper breaks influencers down into 4 groups:<\/p>\n<p><a href=\"http:\/\/www.tuvel.com\/blog\/wp-content\/uploads\/2012\/07\/Social-Media-Scoring1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1441\" title=\"Social Media Scoring\" src=\"http:\/\/www.tuvel.com\/blog\/wp-content\/uploads\/2012\/07\/Social-Media-Scoring1.jpg\" alt=\"\" width=\"610\" height=\"703\" srcset=\"https:\/\/www.tuvel.com\/blog\/wp-content\/uploads\/2012\/07\/Social-Media-Scoring1.jpg 610w, https:\/\/www.tuvel.com\/blog\/wp-content\/uploads\/2012\/07\/Social-Media-Scoring1-260x300.jpg 260w\" sizes=\"auto, (max-width: 610px) 100vw, 610px\" \/><\/a><\/p>\n<p>What&#8217;s even more interesting, is while Key Influencers and Engagers make up only 6% of total influencers, they have a total average estate value of over $700K. So, when it comes to engaging social media influencers for your next fundraising campaign, those two groups should be your biggest focus.<\/p>\n<p>But, don&#8217;t discount Multichannel Consumers and Standard Consumers. While not as active on social media, they&#8217;re prolific (94% of total influencers) and still wield considerable donation power. They should be engaged in different ways, since they tend to be influenced more than influential &#8211; following the recommendations of their social media networks, friends and family.<\/p>\n<p>Blackbaud produced this useful infographic, which defines each of the four groups and gives a good overview of the information contained in the whitepaper:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.tuvel.com\/blog\/wp-content\/uploads\/2012\/07\/photo2533.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1442\" title=\"Blackbaud Social Media Influencers Infographic\" src=\"http:\/\/www.tuvel.com\/blog\/wp-content\/uploads\/2012\/07\/photo2533-200x1024.png\" alt=\"\" width=\"200\" height=\"1024\" srcset=\"https:\/\/www.tuvel.com\/blog\/wp-content\/uploads\/2012\/07\/photo2533-200x1024.png 200w, https:\/\/www.tuvel.com\/blog\/wp-content\/uploads\/2012\/07\/photo2533.png 1024w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blackbaud, in partnership with Small Act and the National Wildlife Federation, recently published an interesting whitepaper on social media influencers and how to identify them for fundraising efforts. What I found most interesting about this whitepaper (which you can download here) is how influencers are scored based on how many networks on which they&#8217;re active, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,3,171,36,56,12,47,7],"tags":[210,188,173,21],"class_list":{"0":"post-1439","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-associations","7":"category-blogger-outreach-relations","8":"category-influence","9":"category-marketing","10":"category-non-profits","11":"category-nonprofits","12":"category-resources","13":"category-social-media-marketing","14":"tag-influencer-marketing","15":"tag-influencer-outreach","16":"tag-social-influence","17":"tag-social-media-marketing-2","18":"entry"},"_links":{"self":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/1439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/comments?post=1439"}],"version-history":[{"count":5,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/1439\/revisions"}],"predecessor-version":[{"id":1448,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/1439\/revisions\/1448"}],"wp:attachment":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/media?parent=1439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/categories?post=1439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/tags?post=1439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}