{"id":146,"date":"2004-08-11T21:50:11","date_gmt":"2004-08-12T01:50:11","guid":{"rendered":"http:\/\/www.tuvel.com\/blog\/2004\/08\/11\/bw-onlinejeff-bezos-on-word-of-mouth-power\/"},"modified":"2011-06-15T17:30:27","modified_gmt":"2011-06-15T21:30:27","slug":"bw-onlinejeff-bezos-on-word-of-mouth-power","status":"publish","type":"post","link":"https:\/\/www.tuvel.com\/blog\/bw-onlinejeff-bezos-on-word-of-mouth-power\/","title":{"rendered":"BW Online|Jeff Bezos on Word-of-Mouth Power"},"content":{"rendered":"<p><a title=\"BW Online | August 2, 2004 | Online Extra: Jeff Bezos on Word-of-Mouth Power\" href=\"http:\/\/www.businessweek.com\/magazine\/content\/04_31\/b3894101.htm\">BW Online | August 2, 2004 | Online Extra: Jeff Bezos on Word-of-Mouth Power<\/a><br \/>\nMore on word of mouth marketing:<br \/>\n&#8220;Says Amazon&#8217;s CEO: &#8220;If you build a great experience, customers tell each other.&#8221; That, he believes, is better than any TV advertising.&#8221; (hat tip- Marc Hausman)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BW Online | August 2, 2004 | Online Extra: Jeff Bezos on Word-of-Mouth Power More on word of mouth marketing: &#8220;Says Amazon&#8217;s CEO: &#8220;If you build a great experience, customers tell each other.&#8221; That, he believes, is better than any TV advertising.&#8221; (hat tip- Marc Hausman)<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":{"0":"post-146","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-word-of-mouth-marketing","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/comments?post=146"}],"version-history":[{"count":1,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/146\/revisions"}],"predecessor-version":[{"id":983,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/146\/revisions\/983"}],"wp:attachment":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/media?parent=146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/categories?post=146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/tags?post=146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}