{"id":1512,"date":"2012-10-26T13:25:22","date_gmt":"2012-10-26T17:25:22","guid":{"rendered":"http:\/\/www.tuvel.com\/blog\/?p=1512"},"modified":"2012-10-27T09:13:22","modified_gmt":"2012-10-27T13:13:22","slug":"mam-summit-recap-facebook-is-losing-its-cool","status":"publish","type":"post","link":"https:\/\/www.tuvel.com\/blog\/mam-summit-recap-facebook-is-losing-its-cool\/","title":{"rendered":"MAM Summit Recap: Facebook IS Losing Its Cool"},"content":{"rendered":"<p><em>This blog post is written by guest blogger <\/em><a href=\"http:\/\/twitter.com\/beltwaybargain\"><em>Laura Harders<\/em><\/a><em><\/em><\/p>\n<p>Since I&#8217;m a blogger &amp; social media consultant, I really gleaned a lot from the social media geared sessions at the <a href=\"http:\/\/www.mamsummit.com\">Mid-Atlantic Marketing Summit<\/a> in Baltimore. Directly following lunch, I had the pleasure on sitting in on the session &#8220;Is Facebook Losing Its Cool&#8221; with Moderator <a href=\"http:\/\/robpegoraro.com\/\">Rob Pegoraro<\/a>, and speakers: Mitch Arnowitz, Managing Director of <a href=\"http:\/\/www.tuvel.com\/\">Tuvel Communications<\/a>; <a href=\"http:\/\/geofflivingston.com\/\">Geoff Livingston<\/a>, author &amp; marketing strategist; Cary Lawrence, VP of Business Development at <a href=\"http:\/\/www.socialcode.com\/#about\">Social Code<\/a>; and Kari Mitchell, Director of Digital Marketing at <a href=\"http:\/\/www.hzdg.com\/executive-team\/\">HZDG<\/a>.<\/p>\n<p><a href=\"http:\/\/www.tuvel.com\/blog\/wp-content\/uploads\/2012\/10\/FBCool.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-1515\" title=\"FBCool\" src=\"http:\/\/www.tuvel.com\/blog\/wp-content\/uploads\/2012\/10\/FBCool-300x224.jpg\" alt=\"\" width=\"300\" height=\"224\" srcset=\"https:\/\/www.tuvel.com\/blog\/wp-content\/uploads\/2012\/10\/FBCool-300x224.jpg 300w, https:\/\/www.tuvel.com\/blog\/wp-content\/uploads\/2012\/10\/FBCool.jpg 960w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>My takeaways from the session included:<\/p>\n<p>1. <strong><a href=\"http:\/\/www.tuvel.com\/blog\/2012\/10\/03\/is-facebook-losing-its-cool\/\">Facebook IS losing its cool<\/a><\/strong> (almost unanimous amongst the panel of speakers).<\/p>\n<p>2. Facebook is still an important social network and place where the largest audience is.<\/p>\n<p>Some of the &#8220;issues&#8221; with Facebook that were discussed deal with the <a href=\"http:\/\/en.wikipedia.org\/wiki\/Criticism_of_Facebook\">privacy perception<\/a> and continual changes. I know for many bloggers and marketers, the change in reach of your message has been frustrating. Just because you have fans, doesn&#8217;t mean they will see your content. You now have to <a href=\"http:\/\/www.reuters.com\/article\/2012\/09\/20\/us-facebook-offers-idUSBRE88J0N220120920\">&#8220;pay to play&#8221;<\/a>, in other words, you need to pay for Facebook post promotion and advertising in order for your fans to see your content in their news feed.<\/p>\n<p>Some other takeaways for me:<\/p>\n<ul>\n<li>Facebook usage has declined among young people.<\/li>\n<li>Facebook has become more &#8220;noisy.&#8221;<\/li>\n<li>Younger users are more likely to &#8220;like&#8221; a brand than older users.<\/li>\n<li>Older users are more likely to click thru ads than younger users.<\/li>\n<li>Facebook advertising is now an opportunity to amplify your message.<\/li>\n<li>Facebook&#8217;s Timeline feature allows ongoing conversations with a readable thread, unlike other social platforms.<\/li>\n<li>Out of all four panel members, only one &#8220;friends&#8221; their clients on Facebook. The majority of the speakers felt that their personal FB account was reserved for family &amp; close friends, a smaller network.<\/li>\n<li>Key to Facebook marketing is to gain &#8220;shares&#8221; as social validation for your brand &amp; message.<\/li>\n<\/ul>\n<p><strong>Is Facebook losing its cool? Yes it is<\/strong>&#8211; for both users &amp; brands.\u00a0And while it&#8217;s still one of the predominant social <a href=\"http:\/\/vincos.it\/world-map-of-social-networks\/\">media platforms<\/a>, the importance of targeting other niche networks is critical, as well as creating custom approaches &amp; goals on a variety of social media platforms.<\/p>\n<p>Now its your turn! Do you agree with the panel conclusion that Facebook&#8217;s loosing its mojo? Please let us know in the comments below.<\/p>\n<p><a href=\"http:\/\/www.lauraharders.com\/\"><em>Laura Harders<\/em><\/a><em> is a blogger and social media consultant living in the Washington DC metropolitan area. Besides working with small businesses to develop their social media marketing strategy and content, she also runs a popular, local deal blog, <\/em><a href=\"http:\/\/beltwaybargainmom.com\/\"><em>Beltway Bargain Mom<\/em><\/a><em>, and teaches Coupon Classes.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This blog post is written by guest blogger Laura Harders Since I&#8217;m a blogger &amp; social media consultant, I really gleaned a lot from the social media geared sessions at the Mid-Atlantic Marketing Summit in Baltimore. Directly following lunch, I had the pleasure on sitting in on the session &#8220;Is Facebook Losing Its Cool&#8221; with [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,44,11,7,26],"tags":[221,94,220,219,222,218,66,77],"class_list":{"0":"post-1512","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-articles","7":"category-blogging","8":"category-events-conferences","9":"category-social-media-marketing","10":"category-tuvel-communications","11":"tag-cary-lawrence","12":"tag-facebook","13":"tag-geoff-livingston","14":"tag-is-facebook-losing-its-cool","15":"tag-kari-mitchell","16":"tag-mamsummit","17":"tag-mitch-arnowitz","18":"tag-tuvel","19":"entry"},"_links":{"self":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/1512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/comments?post=1512"}],"version-history":[{"count":9,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/1512\/revisions"}],"predecessor-version":[{"id":1520,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/1512\/revisions\/1520"}],"wp:attachment":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/media?parent=1512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/categories?post=1512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/tags?post=1512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}