{"id":164,"date":"2004-12-15T05:44:55","date_gmt":"2004-12-15T10:44:55","guid":{"rendered":"http:\/\/www.tuvel.com\/blog\/2004\/12\/15\/word-of-mouth-manifesto\/"},"modified":"2011-06-15T17:29:26","modified_gmt":"2011-06-15T21:29:26","slug":"word-of-mouth-manifesto","status":"publish","type":"post","link":"https:\/\/www.tuvel.com\/blog\/word-of-mouth-manifesto\/","title":{"rendered":"Word of Mouth Manifesto"},"content":{"rendered":"<p>Dave Balter, founder of <a href=\"http:\/\/bzzagent.com\/\">BzzAgent<\/a>, points to his <a href=\"http:\/\/www.changethis.com\/7.WordOfMouth\">Word of Mouth Manifesto<\/a> in his <a href=\"http:\/\/blog.bzzagent.com\/\">BzzAgent Investor\/Advisor Update<\/a>. <\/p>\n<p><em><span class=\"center-text\">There&#8217;s a reason the subservient chicken didn&#8217;t increase Chicken nugget sales, why the Segway (a.k.a &quot;IT&quot;, a.k.a. &quot;Ginger&quot;) hasn&#8217;t changed the world despite drool-worthy P.R., and why Richard Branson descended a New York City skyscraper in a nude suit. And it all comes down to the distinctions among Viral, Buzz, and Word of Mouth marketing. <\/span><\/em><\/p>\n<p><span class=\"center-text\">UPDATES: the <a href=\"http:\/\/blog.bzzagent.com\/\">BzzAgent blog<\/a> also points to <a href=\"http:\/\/slashdot.org\/article.pl?sid=04\/12\/05\/1822229&amp;from=rss\">this slashdot conversation<\/a> on Open Source Word-of-Mouth Advertising.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dave Balter, founder of BzzAgent, points to his Word of Mouth Manifesto in his BzzAgent Investor\/Advisor Update. There&#8217;s a reason the subservient chicken didn&#8217;t increase Chicken nugget sales, why the Segway (a.k.a &quot;IT&quot;, a.k.a. &quot;Ginger&quot;) hasn&#8217;t changed the world despite drool-worthy P.R., and why Richard Branson descended a New York City skyscraper in a nude [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":{"0":"post-164","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-word-of-mouth-marketing","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/comments?post=164"}],"version-history":[{"count":1,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/164\/revisions"}],"predecessor-version":[{"id":967,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/164\/revisions\/967"}],"wp:attachment":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/media?parent=164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/categories?post=164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/tags?post=164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}