{"id":175,"date":"2004-12-24T07:43:00","date_gmt":"2004-12-24T12:43:00","guid":{"rendered":"http:\/\/www.tuvel.com\/blog\/2004\/12\/24\/links-matter\/"},"modified":"2011-06-15T17:29:25","modified_gmt":"2011-06-15T21:29:25","slug":"links-matter","status":"publish","type":"post","link":"https:\/\/www.tuvel.com\/blog\/links-matter\/","title":{"rendered":"Links matter"},"content":{"rendered":"<p>Last night, I checked my blog&#8217;s <a href=\"http:\/\/help.typepad.com\/panel\/stats.html\">referrer logs<\/a>. Traffic is obviously light but I&#8217;m interested in how people find me (note to self: <a href=\"http:\/\/bloglines.com\/\">bloglines<\/a>).&nbsp; In the referrals, I saw that someone had visited through a <a href=\"http:\/\/www.google.com\/\">Google search<\/a> on advertising. The actual search was on <em><a href=\"http:\/\/www.google.com\/search?hl=en&amp;lr=&amp;q=Cary%20Hatch%20advertising\">Cary Hatch advertising<\/a><\/em>. Cary Hatch runs Washington, DC ad shop <a href=\"http:\/\/www.mdbcomm.com\/home.html\">MDB Communications<\/a>. <\/p>\n<p>I wrote a <a href=\"http:\/\/mitcharnowitz.typepad.com\/tuvel\/2004\/06\/dcs_ad_biz_the_.html\">short entry<\/a> on Cary some time ago. Googling <a href=\"http:\/\/www.google.com\/search?hl=en&amp;lr=&amp;q=Cary%20Hatch%20advertising\">Cary&#8217;s name + advertising<\/a> now brings up <a href=\"http:\/\/mitcharnowitz.com\/\">my blog<\/a> as the 1st search result, even before her own company! When I <a href=\"http:\/\/www.google.com\/search?sourceid=navclient&amp;ie=UTF-8&amp;rls=GGLD,GGLD:2003-47,GGLD:en&amp;q=cary+hatch\">Google just Cary&#8217;s name<\/a>, my blog still appears in the Top 5 listings.<\/p>\n<p>Searching Cary&#8217;s company <a href=\"http:\/\/mdbcomm.com\/\">MDB Communications<\/a> doesn&#8217;t include the blog in search results, but I wonder what would happen to the listings if I did blog the company (vs the owner). I also wonder how much Cary paid to optimize her website and what their linking strategy is? <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last night, I checked my blog&#8217;s referrer logs. Traffic is obviously light but I&#8217;m interested in how people find me (note to self: bloglines).&nbsp; In the referrals, I saw that someone had visited through a Google search on advertising. The actual search was on Cary Hatch advertising. Cary Hatch runs Washington, DC ad shop MDB [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":{"0":"post-175","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/comments?post=175"}],"version-history":[{"count":1,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/175\/revisions"}],"predecessor-version":[{"id":956,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/175\/revisions\/956"}],"wp:attachment":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/media?parent=175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/categories?post=175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/tags?post=175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}