{"id":177,"date":"2004-12-27T16:26:14","date_gmt":"2004-12-27T21:26:14","guid":{"rendered":"http:\/\/www.tuvel.com\/blog\/2004\/12\/27\/marketings-flip-side-the-determined-detractor\/"},"modified":"2011-06-15T17:29:24","modified_gmt":"2011-06-15T21:29:24","slug":"marketings-flip-side-the-determined-detractor","status":"publish","type":"post","link":"https:\/\/www.tuvel.com\/blog\/marketings-flip-side-the-determined-detractor\/","title":{"rendered":"Marketing&#8217;s Flip Side: The &#8216;Determined Detractor&#8217;"},"content":{"rendered":"<p><a href=\"http:\/\/www.technorati.com\/cosmos\/search.html?rank=&amp;url=influencers\">The buzz<\/a> surrounding <a href=\"http:\/\/www.efluentials.com\/quiz\/index.html\"><em>influencers<\/em><\/a> isn&#8217;t new but it seems that everyone from companies to political campaigns is trying to build a better mousetrap that can find and leverage the opinion leaders amongst us. <\/p>\n<p><a title=\"The New York Times &gt; Business &gt; Media &amp; Advertising &gt; Advertising: Marketing's Flip Side: The 'Determined Detractor'\" href=\"http:\/\/www.nytimes.com\/2004\/12\/27\/business\/media\/27adco.html?oref=login&amp;oref=login&amp;oref=login\">The New York Times &gt; Business &gt; Media &amp; Advertising &gt; Advertising: Marketing&#8217;s Flip Side: The &#8216;Determined Detractor&#8217;<\/a>. <em>(<\/em>from <a href=\"http:\/\/www.marketingvox.com\/\">Marketing<del>Wonk<\/del><\/a>Vox)<\/p>\n<p><em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The buzz surrounding influencers isn&#8217;t new but it seems that everyone from companies to political campaigns is trying to build a better mousetrap that can find and leverage the opinion leaders amongst us. The New York Times &gt; Business &gt; Media &amp; Advertising &gt; Advertising: Marketing&#8217;s Flip Side: The &#8216;Determined Detractor&#8217;. (from MarketingWonkVox)<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":{"0":"post-177","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-news","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/comments?post=177"}],"version-history":[{"count":1,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/177\/revisions"}],"predecessor-version":[{"id":954,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/177\/revisions\/954"}],"wp:attachment":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/media?parent=177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/categories?post=177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/tags?post=177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}