{"id":183,"date":"2004-12-31T10:23:23","date_gmt":"2004-12-31T15:23:23","guid":{"rendered":"http:\/\/www.tuvel.com\/blog\/2004\/12\/31\/hallmark-cards-research-and-online-communities\/"},"modified":"2011-06-15T17:28:52","modified_gmt":"2011-06-15T21:28:52","slug":"hallmark-cards-research-and-online-communities","status":"publish","type":"post","link":"https:\/\/www.tuvel.com\/blog\/hallmark-cards-research-and-online-communities\/","title":{"rendered":"Hallmark Cards, Research and Online Communities"},"content":{"rendered":"<p><a href=\"http:\/\/www.commoncraft.com\/\">Common Craft<\/a> &amp; Lee LeFever point to a <a href=\"http:\/\/www.marketingsherpa.com\/sample.cfm?contentID=2881\">MarketingSherpa article<\/a> on <a href=\"http:\/\/pressroom.hallmark.com\/idea_exchange.html\">Hallmark Cards Idea Exchange<\/a>. <\/p>\n<p>I was originally pointed to Common Craft by <a href=\"http:\/\/www.onlinecommunityreport.com\/about\">Jim Cachel<\/a> after his company, <a href=\"http:\/\/www.forumone.com\/\">Forum One<\/a>, concluded one of it&#8217;s <a href=\"http:\/\/www.forumone.com\/press\/9486\">annual Online Community Summits<\/a> and&#8230; I&#8217;ve been a reader ever since. Lee offers all kinds of value, helped me to understand <a href=\"http:\/\/www.commoncraft.com\/archives\/cat_rss_atom_and_syndication.html\">RSS feeds<\/a> and hey, even blogs about <a href=\"http:\/\/www.commoncraft.com\/archives\/000769.html\">getting married<\/a>. <\/p>\n<p>Hearing about Hallmark communities took me back to an older <a href=\"http:\/\/netpreneur.org\/connect\/am\/default.html\">AdMarketing <\/a>conversation on <a href=\"http:\/\/netpreneur.org\/connect\/am\/marketingtools.html\">How Marketers Use Interactive Tools<\/a>. Many <a href=\"http:\/\/listserv.morino.org\/scripts\/wa.exe?A1=ind0204&amp;L=ad-marketing&amp;O=A&amp;H=1&amp;D=0&amp;T=1\">well known community builders<\/a> participated in this conversation. The conversation actually kicks off <a href=\"http:\/\/listserv.morino.org\/scripts\/wa.exe?A2=ind0204&amp;L=ad-marketing&amp;D=1&amp;H=1&amp;O=D&amp;P=68\">here<\/a> and many of the <a href=\"http:\/\/netpreneur.org\/connect\/am\/marketingtools.html#2\">lessons learned<\/a> are still relevant.<\/p>\n<p>For this discussion, we engaged <a href=\"http:\/\/www.communispace.com\/\">Communispace<\/a> founder <a href=\"http:\/\/www.communispace.com\/boardMembers.html#dhessan\">Diane Hessan<\/a>.&nbsp; Communispace builds online communities for businesses and worked on the Idea Exchange initiative. More on Communispace&#8217;s work with Hallmark: <a href=\"http:\/\/www.communispace.com\/documents\/Hallmark_Casestudy.pdf\">Case Study: Hallmark<\/a>. <\/p>\n<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Common Craft &amp; Lee LeFever point to a MarketingSherpa article on Hallmark Cards Idea Exchange. I was originally pointed to Common Craft by Jim Cachel after his company, Forum One, concluded one of it&#8217;s annual Online Community Summits and&#8230; I&#8217;ve been a reader ever since. Lee offers all kinds of value, helped me to understand [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":{"0":"post-183","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-community","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/comments?post=183"}],"version-history":[{"count":1,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/183\/revisions"}],"predecessor-version":[{"id":948,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/183\/revisions\/948"}],"wp:attachment":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/media?parent=183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/categories?post=183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/tags?post=183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}