{"id":191,"date":"2005-01-07T12:02:59","date_gmt":"2005-01-07T17:02:59","guid":{"rendered":"http:\/\/www.tuvel.com\/blog\/2005\/01\/07\/the-word-of-mouth-ethics-challenge\/"},"modified":"2011-06-15T17:28:50","modified_gmt":"2011-06-15T21:28:50","slug":"the-word-of-mouth-ethics-challenge","status":"publish","type":"post","link":"https:\/\/www.tuvel.com\/blog\/the-word-of-mouth-ethics-challenge\/","title":{"rendered":"The Word-of-Mouth Ethics Challenge"},"content":{"rendered":"<p>More on word of mouth marketing and pending <a href=\"http:\/\/www.womma.com\/index.htm\">Word of Mouth Marketing Association<\/a> (WOMMA) ethics council guidelines.&nbsp; It&#8217;ll be interesting to see how this plays out with the <a href=\"http:\/\/www.vbma.net\/mission.html\"> Viral and Buzz Marketing Association&#8217;s Manifesto<\/a>.<\/p>\n<p><a href=\"http:\/\/www.clickz.com\/experts\/brand\/buzz\/article.php\/3455721\">The Word-of-Mouth Ethics Challenge<\/a><\/p>\n<p><em><span style=\"font-size: 0.8em;\">Ironically,<br \/>\nthe growing popularity of the new marketing techniques is one of the<br \/>\ndangers. Proving the old adage that no publicity is bad publicity,<br \/>\nBzzAgent reports receiving 250 inbound leads from potential clients and<br \/>\nsign-ups from about 5,000 new BzzAgents in the week after the Times<br \/>\npiece<br \/>\nran.<\/p>\n<p><\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>More on word of mouth marketing and pending Word of Mouth Marketing Association (WOMMA) ethics council guidelines.&nbsp; It&#8217;ll be interesting to see how this plays out with the Viral and Buzz Marketing Association&#8217;s Manifesto. The Word-of-Mouth Ethics Challenge Ironically, the growing popularity of the new marketing techniques is one of the dangers. Proving the old [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":{"0":"post-191","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-word-of-mouth-marketing","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/comments?post=191"}],"version-history":[{"count":1,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/191\/revisions"}],"predecessor-version":[{"id":940,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/191\/revisions\/940"}],"wp:attachment":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/media?parent=191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/categories?post=191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/tags?post=191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}