{"id":255,"date":"2005-03-02T22:40:21","date_gmt":"2005-03-03T03:40:21","guid":{"rendered":"http:\/\/www.tuvel.com\/blog\/2005\/03\/02\/blogs-keep-internet-customers-coming-back\/"},"modified":"2011-06-15T17:21:13","modified_gmt":"2011-06-15T21:21:13","slug":"blogs-keep-internet-customers-coming-back","status":"publish","type":"post","link":"https:\/\/www.tuvel.com\/blog\/blogs-keep-internet-customers-coming-back\/","title":{"rendered":"Blogs Keep Internet Customers Coming Back"},"content":{"rendered":"<p><a href=\"http:\/\/www.whatsnextblog.com\/\">BL Ochman<\/a> points out an interesting <a href=\"http:\/\/online.wsj.com\/public\/us\">WSJ<\/a> article on&#8230; blogging. The writing&#8217;s been on the wall for some time now. The smart marketers know that the business of marketing and&nbsp; communications has changed.&nbsp; Value is in, in-your-face marketing is out. <\/p>\n<p><a href=\"http:\/\/online.wsj.com\/public\/article\/0,,SB110963746474866537,00.html?mod=todays%5Ffree%5Ffeature\">Blogs Keep Internet Customers Coming Back<\/a> <\/p>\n<p><em>It&#8217;s a new way of communicating, rather than marketing,&quot; says Charlene Lee, an<br \/>\nanalyst at Forrester Research. Like other forms of publishing, blogs attract the<br \/>\nlargest audiences when they avoid overt commercialism and deliver compelling and<br \/>\ncredible content, Ms. Lee says.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BL Ochman points out an interesting WSJ article on&#8230; blogging. The writing&#8217;s been on the wall for some time now. The smart marketers know that the business of marketing and&nbsp; communications has changed.&nbsp; Value is in, in-your-face marketing is out. Blogs Keep Internet Customers Coming Back It&#8217;s a new way of communicating, rather than marketing,&quot; [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[],"class_list":{"0":"post-255","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-blogging","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/comments?post=255"}],"version-history":[{"count":1,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/255\/revisions"}],"predecessor-version":[{"id":881,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/255\/revisions\/881"}],"wp:attachment":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/media?parent=255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/categories?post=255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/tags?post=255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}