{"id":275,"date":"2005-03-22T22:17:47","date_gmt":"2005-03-23T03:17:47","guid":{"rendered":"http:\/\/www.tuvel.com\/blog\/2005\/03\/22\/word-of-mouth-marketing-temper-your-enthusiasm\/"},"modified":"2011-06-15T17:20:28","modified_gmt":"2011-06-15T21:20:28","slug":"word-of-mouth-marketing-temper-your-enthusiasm","status":"publish","type":"post","link":"https:\/\/www.tuvel.com\/blog\/word-of-mouth-marketing-temper-your-enthusiasm\/","title":{"rendered":"Word-of-Mouth Marketing: Temper Your Enthusiasm?"},"content":{"rendered":"<p><a href=\"http:\/\/www.intelliseek.com\/management.asp#blackshaw\">Pete Blackshaw<\/a>, of Intelliseek <a href=\"http:\/\/www.clickz.com\/experts\/brand\/cmo\/article.php\/3491506\">wrote an interesting column<\/a> on the challenges of the still nascent online <a href=\"http:\/\/en.wikipedia.org\/wiki\/Viral_marketing\">word-of-mouth marketing<\/a> movement. it seems that this business is quickly being divided into those that do things the right way and not.<\/p>\n<p>Now, it&#8217;s just a matter of figuring out what &#8216;the right way&#8217; is.<\/p>\n<p><em>This reality,<br \/>\nconsumer opinion on multimedia steroids, threatens to hold advertisers<br \/>\nto a much higher level of accountability. Try to deceive or trick the<br \/>\nconsumer with sketchy ad claims, and blog-fortified &quot;copy cops&quot; go to<br \/>\nwork. Screw the consumer, and search engines will remind the world of<br \/>\nyour stupidity for eternity by ranking the most scathing testimonials<br \/>\nat the top of the search shelf.<\/em> <\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pete Blackshaw, of Intelliseek wrote an interesting column on the challenges of the still nascent online word-of-mouth marketing movement. it seems that this business is quickly being divided into those that do things the right way and not. Now, it&#8217;s just a matter of figuring out what &#8216;the right way&#8217; is. This reality, consumer opinion [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":{"0":"post-275","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-word-of-mouth-marketing","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/comments?post=275"}],"version-history":[{"count":1,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/275\/revisions"}],"predecessor-version":[{"id":862,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/275\/revisions\/862"}],"wp:attachment":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/media?parent=275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/categories?post=275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/tags?post=275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}