{"id":295,"date":"2005-05-01T19:10:16","date_gmt":"2005-05-01T23:10:16","guid":{"rendered":"http:\/\/www.tuvel.com\/blog\/2005\/05\/01\/word-of-mouth-campaign-a-cut-above-the-rest\/"},"modified":"2011-06-15T17:19:05","modified_gmt":"2011-06-15T21:19:05","slug":"word-of-mouth-campaign-a-cut-above-the-rest","status":"publish","type":"post","link":"https:\/\/www.tuvel.com\/blog\/word-of-mouth-campaign-a-cut-above-the-rest\/","title":{"rendered":"Word-of-mouth campaign a Cut above the rest"},"content":{"rendered":"<p>Saw this over on<a href=\"http:\/\/customerevangelists.typepad.com\/blog\/\">&nbsp;<\/a><a href=\"http:\/\/customerevangelists.typepad.com\/blog\/\">Church of the Customer<\/a>:<\/p>\n<p><em>&quot;It would be mental for us to suggest to a client we could effect massive<br \/>\nsocial change by slapping on a TV commercial saying; &#8216;Hi guys, it&#8217;s OK now to be<br \/>\nseen with a white spirits-based RTD in your hand, now go buy our brand&#8217;,&quot; says<br \/>\nMat Baxter, managing partner of Absolut&#8217;s communications agency, Naked.<\/em><\/p>\n<p>More: <a href=\"http:\/\/customerevangelists.typepad.com\/blog\/2005\/04\/absolut_dumps_a.html\">Word-of-mouth campaign a Cut above the rest<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Saw this over on&nbsp;Church of the Customer: &quot;It would be mental for us to suggest to a client we could effect massive social change by slapping on a TV commercial saying; &#8216;Hi guys, it&#8217;s OK now to be seen with a white spirits-based RTD in your hand, now go buy our brand&#8217;,&quot; says Mat Baxter, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":{"0":"post-295","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-word-of-mouth-marketing","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/comments?post=295"}],"version-history":[{"count":1,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/295\/revisions"}],"predecessor-version":[{"id":843,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/295\/revisions\/843"}],"wp:attachment":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/media?parent=295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/categories?post=295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/tags?post=295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}