{"id":310,"date":"2005-06-08T13:52:27","date_gmt":"2005-06-08T17:52:27","guid":{"rendered":"http:\/\/www.tuvel.com\/blog\/2005\/06\/08\/why-pr-should-own-word-of-mouth\/"},"modified":"2011-06-15T17:19:01","modified_gmt":"2011-06-15T21:19:01","slug":"why-pr-should-own-word-of-mouth","status":"publish","type":"post","link":"https:\/\/www.tuvel.com\/blog\/why-pr-should-own-word-of-mouth\/","title":{"rendered":"Why PR Should Own Word of Mouth"},"content":{"rendered":"<p><a href=\"http:\/\/www.buzzmetrics.com\/\">BuzzMetrics<\/a> has an interesting <del>column<\/del> newsletter on <a href=\"http:\/\/www.buzzmetrics.com\/approach\/ap_newsletter_PR_own_WOM.htm\">Why PR Should Own Word of Mouth<\/a> Marketing<\/p>\n<p>PR and word of mouth is a way interesting topic. As a practitioner, I&#8217;m much more interested in PR than advertising. That&#8217;s because advertising follows the old broadcast model whereas PR is (supposed to be) about building relationships. <\/p>\n<p>Jonathan Carson&#8217;s comments about the search for ROI is spot on. <\/p>\n<p><em>One thing is certain: PR\u2019s leadership in the word-of-mouth discipline<br \/>\nwill be dependent upon a fundamental shift in thinking and approach.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BuzzMetrics has an interesting column newsletter on Why PR Should Own Word of Mouth Marketing PR and word of mouth is a way interesting topic. As a practitioner, I&#8217;m much more interested in PR than advertising. That&#8217;s because advertising follows the old broadcast model whereas PR is (supposed to be) about building relationships. Jonathan Carson&#8217;s [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":{"0":"post-310","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-word-of-mouth-marketing","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/comments?post=310"}],"version-history":[{"count":1,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/310\/revisions"}],"predecessor-version":[{"id":830,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/310\/revisions\/830"}],"wp:attachment":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/media?parent=310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/categories?post=310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/tags?post=310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}