{"id":314,"date":"2005-06-16T17:23:42","date_gmt":"2005-06-16T21:23:42","guid":{"rendered":"http:\/\/www.tuvel.com\/blog\/2005\/06\/16\/word-of-mouth-marketing-gets-people-buzzing\/"},"modified":"2011-06-15T17:19:01","modified_gmt":"2011-06-15T21:19:01","slug":"word-of-mouth-marketing-gets-people-buzzing","status":"publish","type":"post","link":"https:\/\/www.tuvel.com\/blog\/word-of-mouth-marketing-gets-people-buzzing\/","title":{"rendered":"Word-of-mouth marketing gets people buzzing"},"content":{"rendered":"<p><a href=\"http:\/\/blog.startwithalead.com\/weblog\/2005\/06\/wordofmouth_mar.html\">Brian Carroll points to<\/a> an <a href=\"http:\/\/www.btobonline.com\/article.cms?articleId=24522\">interesting article<\/a> on b2b word of mouth marketing. Given the content, I might rename this article <em>Interactivity gets people buzzing.<\/em>  <\/p>\n<p>For a long time, folks have known that user groups, customer relationship management solutions, knowledge base systems- all contribute to word of mouth marketing. b2b interaction, like consumer marketing, is about building relationships and leveraging those customer experiences. <\/p>\n<p>The <a href=\"http:\/\/forum.cisco.com\/eforum\/servlet\/NetProf?page=main\">Cisco Networking Community<\/a> and <a href=\"Oracle Applications Community \">Oracle Applications Community<\/a> were early examples of company-customer\/supporter interaction. You can read more about this <a href=\"http:\/\/netpreneur.org\/connect\/am\/marketingtools.html\">here<\/a>, in an oldie but goodie <a href=\"http:\/\/netpreneur.org\/connect\/am\/default.html\">AdMarketing<\/a> conversation on <a href=\"http:\/\/netpreneur.org\/connect\/am\/marketingtools.html\">&quot;How Marketers Use Interactive Tools&quot;<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brian Carroll points to an interesting article on b2b word of mouth marketing. Given the content, I might rename this article Interactivity gets people buzzing. For a long time, folks have known that user groups, customer relationship management solutions, knowledge base systems- all contribute to word of mouth marketing. b2b interaction, like consumer marketing, is [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":{"0":"post-314","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-word-of-mouth-marketing","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/comments?post=314"}],"version-history":[{"count":1,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/314\/revisions"}],"predecessor-version":[{"id":827,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/314\/revisions\/827"}],"wp:attachment":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/media?parent=314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/categories?post=314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/tags?post=314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}