{"id":326,"date":"2005-06-28T22:11:46","date_gmt":"2005-06-29T02:11:46","guid":{"rendered":"http:\/\/www.tuvel.com\/blog\/2005\/06\/28\/what-makes-your-advertising-viral\/"},"modified":"2011-06-15T17:17:59","modified_gmt":"2011-06-15T21:17:59","slug":"what-makes-your-advertising-viral","status":"publish","type":"post","link":"https:\/\/www.tuvel.com\/blog\/what-makes-your-advertising-viral\/","title":{"rendered":"What Makes Your Advertising Viral?"},"content":{"rendered":"<p><a href=\"http:\/\/www.clickz.com\/experts\/ad\/rich_media\/article.php\/3511466\"><br \/><span style=\"color: #333366;\"><strong>What<br \/>\nMakes Your Advertising Viral?<\/strong><\/span><\/a>&nbsp; (from <a href=\"http:\/\/womma.org\/pages\/2005\/06\/briefly_5.htm\">WOMMA<\/a>)<\/p>\n<p><em>If we can determine how far to push our client&#8217;s brands, then we have another<br \/>\nproblem: we must create original content the majority of discriminating Internet<br \/>\nusers find entertaining and that they didn&#8217;t already create themselves. Herein<br \/>\nlies the heart of this column. Truth is,<strong> every great viral idea probably isn&#8217;t<br \/>\nan idea from a marketer.<\/strong><\/em><\/p>\n<p><em><strong><br \/><\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Makes Your Advertising Viral?&nbsp; (from WOMMA) If we can determine how far to push our client&#8217;s brands, then we have another problem: we must create original content the majority of discriminating Internet users find entertaining and that they didn&#8217;t already create themselves. Herein lies the heart of this column. Truth is, every great viral [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":{"0":"post-326","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-word-of-mouth-marketing","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/comments?post=326"}],"version-history":[{"count":1,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/326\/revisions"}],"predecessor-version":[{"id":818,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/326\/revisions\/818"}],"wp:attachment":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/media?parent=326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/categories?post=326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/tags?post=326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}