{"id":366,"date":"2005-08-23T16:35:51","date_gmt":"2005-08-23T20:35:51","guid":{"rendered":"http:\/\/www.tuvel.com\/blog\/2005\/08\/23\/lead-gen-and-free-chapters\/"},"modified":"2011-06-15T17:15:38","modified_gmt":"2011-06-15T21:15:38","slug":"lead-gen-and-free-chapters","status":"publish","type":"post","link":"https:\/\/www.tuvel.com\/blog\/lead-gen-and-free-chapters\/","title":{"rendered":"Lead gen and free chapters"},"content":{"rendered":"<p>I have always been a fan of <a href=\"http:\/\/larrychase.com\/chapter.html\">free chapters<\/a> as a way to sell more books. After all, some really <a href=\"http:\/\/www.sethgodin.com\/ideavirus\/01-getit.html\">well known marketers<\/a> have been doing this for years. <\/p>\n<p>We are in the middle of a B-B lead generation campaign that uses a book as an incentive. We just discovered that the publisher gives away a free chapter. What we&#8217;re unsure of is whether the chapter increases the value of the offer or prompts someone to take the wrong action.  <\/p>\n<p>I should probably post this question to <a href=\"vhttp:\/\/blog.startwithalead.com\/about.html\">Brian Carroll&#8217;s blog<\/a>&#8230;<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I have always been a fan of free chapters as a way to sell more books. After all, some really well known marketers have been doing this for years. We are in the middle of a B-B lead generation campaign that uses a book as an incentive. We just discovered that the publisher gives away [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":{"0":"post-366","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/comments?post=366"}],"version-history":[{"count":1,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/366\/revisions"}],"predecessor-version":[{"id":782,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/366\/revisions\/782"}],"wp:attachment":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/media?parent=366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/categories?post=366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/tags?post=366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}