{"id":380,"date":"2005-09-26T19:52:13","date_gmt":"2005-09-26T23:52:13","guid":{"rendered":"http:\/\/www.tuvel.com\/blog\/2005\/09\/26\/happy-new-year-virally-speaking\/"},"modified":"2011-06-15T16:45:47","modified_gmt":"2011-06-15T20:45:47","slug":"happy-new-year-virally-speaking","status":"publish","type":"post","link":"https:\/\/www.tuvel.com\/blog\/happy-new-year-virally-speaking\/","title":{"rendered":"Happy New Year: Virally Speaking"},"content":{"rendered":"<p>Speaking of <a href=\"http:\/\/www.womma.org\/\">viral marketing<\/a>, I received an email note on<a href=\"http:\/\/www.danmeth.com\/shofaridol.htm\"> this website<\/a> today. A great piece of viral marketing with a couple of exceptions.<br \/>\nThis timely piece of work didn&#8217;t link to the<u> parent website<\/u>. Once I found my way to <a href=\"http:\/\/www.birthrightisrael.com\/bin\/en.jsp?enPage=HomePage\">birthright israel<\/a>, there was no attempt to grab my attention or begin building a relationship. There was also a missed branding opportunity with the <a href=\"http:\/\/www.webopedia.com\/TERM\/U\/URL.html\">URL\/domain <\/a>being that of the file&#8217;s developer and not the organization.<br \/>\nA great piece though. Happy New Year!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Speaking of viral marketing, I received an email note on this website today. A great piece of viral marketing with a couple of exceptions. This timely piece of work didn&#8217;t link to the parent website. Once I found my way to birthright israel, there was no attempt to grab my attention or begin building a [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":{"0":"post-380","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-word-of-mouth-marketing","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/comments?post=380"}],"version-history":[{"count":1,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/380\/revisions"}],"predecessor-version":[{"id":710,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/380\/revisions\/710"}],"wp:attachment":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/media?parent=380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/categories?post=380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/tags?post=380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}