{"id":386,"date":"2005-11-21T20:43:09","date_gmt":"2005-11-22T01:43:09","guid":{"rendered":"http:\/\/www.tuvel.com\/blog\/2005\/11\/21\/non-profits-and-influence\/"},"modified":"2011-06-15T16:45:46","modified_gmt":"2011-06-15T20:45:46","slug":"non-profits-and-influence","status":"publish","type":"post","link":"https:\/\/www.tuvel.com\/blog\/non-profits-and-influence\/","title":{"rendered":"Non profits and influence"},"content":{"rendered":"<p>While doing research for a non-profit client we found <a href=\"http:\/\/influence.forumone.com\/plugin\/articlepdf_25\">this interesting short read<\/a> by<a href=\"http:\/\/www.forumone.com\/section\/about\/f1people\/wolz\"> Chris Wolz<\/a>, over at <a href=\"http:\/\/www.forumone.com\/\">Forum One<\/a>. Chris compares the online presence of 2 public policy organizations. He uses metrics and tools like <a href=\"http:\/\/alexa.com\/\">Alexa<\/a> and<a href=\"http:\/\/www.google.com\/\"> Google<\/a> to track online exposure. Chris is smart enough to also track how well known (at least online) key contacts in the organizations are. He also measures and uses  website content as a metric.<br \/>\nBefore I forget, I thought that I&#8217;d list a few of the tools we&#8217;re using to track an organization&#8217;s influence on the  conversation and an issue:<br \/>\n<a href=\"http:\/\/flickr.com\/\">Flickr<\/a>&#8211; includes interesting, homegrown pictures from volunteers.<br \/>\n<a href=\"http:\/\/en.wikipedia.org\/wiki\/Main_Page\">Wikipedia<\/a>&#8211; has an overview by an influencer. Tracking this &#8216;thought leader&#8217; has led to additional sightings.<br \/>\n<a href=\"http:\/\/del.icio.us\">del.icio.us<\/a>&#8211; this seems to work well if the topic (or issue) has broad appeal.<br \/>\n<a href=\"http:\/\/blogpulse.com\/\">Blogpulse<\/a>, <a href=\"http:\/\/icerocket.com\/\">IceRocket<\/a>, and other usual suspects &#038; blooging serivces.<br \/>\n<a href=\"http:\/\/www.researchbuzz.org\/tools\/kebberfegg.pl\">Kebberfegg<\/a> &#8212; Keyword Based RSS Feed Generator that makes RSS (and especiallyOPML) easy- this is part of <a href=\"http:\/\/www.researchbuzz.org\/\">ResearchBuzz<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While doing research for a non-profit client we found this interesting short read by Chris Wolz, over at Forum One. Chris compares the online presence of 2 public policy organizations. He uses metrics and tools like Alexa and Google to track online exposure. Chris is smart enough to also track how well known (at least [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[],"class_list":{"0":"post-386","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-research","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/comments?post=386"}],"version-history":[{"count":1,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/386\/revisions"}],"predecessor-version":[{"id":704,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/386\/revisions\/704"}],"wp:attachment":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/media?parent=386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/categories?post=386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/tags?post=386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}