We’ve been asked to help out with a communication plan for a clients upcoming blog launch. I thought that I’d post the checklist of questions we submitted to the client. You’ll see that we bucketed this into 3 areas: design & technology, content & community, and marketing & communications.
\nAdditions and corrections to the list are welcome!<\/p>\n
We’ve been asked to help out with a communication plan for a clients upcoming blog launch. I thought that I’d post the checklist of questions we submitted to the client. You’ll see that we bucketed this into 3 areas: design & technology, content & community, and marketing & communications. Additions and corrections to the list […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[],"class_list":{"0":"post-415","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-blogging","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/comments?post=415"}],"version-history":[{"count":1,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/415\/revisions"}],"predecessor-version":[{"id":678,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/415\/revisions\/678"}],"wp:attachment":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/media?parent=415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/categories?post=415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/tags?post=415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nDesign & Technology<\/strong>
\nDo you want to create a byline (one liner) for the header that tells the reader what the blog is about, why it exists?
\nWhat tools are you considering to build the blog?
\nWhat features will the blog offer (trackbacks, comments, archives, search, etc.)?
\nIs syndication in place?
\nHow will the blog be integrated with the rest of the Website?
\nHave you made it easy for visitors to get to the Website and community from the blog?
\nHave you ensured that the blog is easily found by bots and spiders (search engine optimization)?
\nIs the team trained in the use of blogging system or software?
\nWill e-mail subscription and services be added to the blog?
\nWill the blog include a recommended reading list?
\nContent & Community<\/strong>
\nHave you decided on posting frequency and a publishing schedule (set reader expectations early on)?
\nWho will monitor the conversations?
\nWill this be a group or individual blog?
\nWho will post to similar Internet discussions and blogs?
\nHave you chosen a voice for the blog?
\nHas the core community been asked to help with content creation?
\nDo you have an internal blogging policy?
\nHave the ‘About Us’ page and ‘Contact Us’ features been completed?
\nHas a Technorati profile been created?
\nHave you decided on content licensing?
\nHave you explored social bookmarking sites?
\nIs there a privacy policy in place?
\nMarketing & Communications<\/strong>
\nDoes the blog have a name and reserved Internet address?
\nWill you drive traffic through paid advertising?
\nWill you link to the blog from the Website homepage?
\nIs there a (sustained) marketing plan in place?
\nWho will register the blog in the various blog, RSS directories, and search engines?
\nHas a pinging service been selected?
\nAre tracking tools in place? Do you know what they want to track?
\nHave metrics been chosen?
\nHas the blog URL been integrated into other marketing efforts?
\nCan the blog be promoted in other company communication vehicles?
\nWill there be a soft launch?<\/p>\n","protected":false},"excerpt":{"rendered":"