{"id":419,"date":"2006-06-01T22:20:07","date_gmt":"2006-06-02T02:20:07","guid":{"rendered":"http:\/\/www.tuvel.com\/blog\/2006\/06\/01\/ciba-vision-misses-the-marketing-mark\/"},"modified":"2011-06-15T16:44:58","modified_gmt":"2011-06-15T20:44:58","slug":"ciba-vision-misses-the-marketing-mark","status":"publish","type":"post","link":"https:\/\/www.tuvel.com\/blog\/ciba-vision-misses-the-marketing-mark\/","title":{"rendered":"CIBA Vision misses the marketing mark"},"content":{"rendered":"<p><strong>UPDATES<\/strong>:<br \/>\n<a href=\"http:\/\/www.namedevelopment.com\/\">Strategic Name Development<\/a> has an <a href=\"http:\/\/www.namedevelopment.com\/blog\/archives\/2006\/06\/airoptix_ciba_v_1.html\">interesting post<\/a> about the naming of CIBA Vision&#8217;s AirOptix product: <a href=\"http:\/\/www.namedevelopment.com\/blog\/archives\/2006\/06\/airoptix_ciba_v_1.html\">Ciba Vision\u2019s New Product Name Comes Out of Thin Air<\/a>.<br \/>\nThis post references our comments and <a href=\"http:\/\/armourpr.wordpress.com\/2006\/03\/22\/ciba-vision-shortage-theyre-alive-sort-of\/\">others<\/a> that are searching in vain for Clear Care product. It&#8217;ll be interesting to see what, if any, sales or PR hit CIBA Vision takes from this situation. In the meantime, I&#8217;m still searching for Clear Care while trying to find a replacement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UPDATES: Strategic Name Development has an interesting post about the naming of CIBA Vision&#8217;s AirOptix product: Ciba Vision\u2019s New Product Name Comes Out of Thin Air. This post references our comments and others that are searching in vain for Clear Care product. It&#8217;ll be interesting to see what, if any, sales or PR hit CIBA [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":{"0":"post-419","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-word-of-mouth-marketing","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/comments?post=419"}],"version-history":[{"count":1,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/419\/revisions"}],"predecessor-version":[{"id":677,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/419\/revisions\/677"}],"wp:attachment":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/media?parent=419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/categories?post=419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/tags?post=419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}