{"id":423,"date":"2006-06-12T13:29:16","date_gmt":"2006-06-12T17:29:16","guid":{"rendered":"http:\/\/www.tuvel.com\/blog\/2006\/06\/12\/jakob-nielsens-alertbox-surviving-inbox-congestion\/"},"modified":"2011-06-15T16:43:19","modified_gmt":"2011-06-15T20:43:19","slug":"jakob-nielsens-alertbox-surviving-inbox-congestion","status":"publish","type":"post","link":"https:\/\/www.tuvel.com\/blog\/jakob-nielsens-alertbox-surviving-inbox-congestion\/","title":{"rendered":"Jakob Nielsen&#8217;s Alertbox: Surviving Inbox Congestion"},"content":{"rendered":"<p>Jakob Nielsen&#8217;s Alertbox for June 12 is now online: <a href=\"http:\/\/www.useit.com\/alertbox\/newsletters.html\">Email Newsletters: Surviving Inbox Congestion <\/a><br \/>\nObservations:<br \/>\n<strong><em>Our main conclusion remains the same: Email newsletters are the best way to maintain customer relationships on the Internet.<\/em><\/strong><br \/>\n1. This is a strong statement. With all the talk about engaging and opening up the dialogue, it&#8217;s interesting that Nielsen&#8217;s research shows that a broadcast is still the best way to grow the relationship.<br \/>\n2. Using the term &#8216;news feeds&#8217; makes more sense that &#8216;RSS&#8217;- very true. I still can&#8217;t find contacts that know what an RSS feed is but they do understand &#8216;news feed&#8217;. The challenge though is explaining, in English, how feeds work. Nielsen&#8217;s idea of using <em>My Yahoo! <\/em> as an example for feeds is a great idea.<br \/>\n3. Feeds are not a relationship builder but newsletters are- I never thought that we&#8217;d consider newsletters to be warm and fuzzy&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jakob Nielsen&#8217;s Alertbox for June 12 is now online: Email Newsletters: Surviving Inbox Congestion Observations: Our main conclusion remains the same: Email newsletters are the best way to maintain customer relationships on the Internet. 1. This is a strong statement. With all the talk about engaging and opening up the dialogue, it&#8217;s interesting that Nielsen&#8217;s [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-423","post","type-post","status-publish","format-standard","category-marketing","entry"],"_links":{"self":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/comments?post=423"}],"version-history":[{"count":1,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/423\/revisions"}],"predecessor-version":[{"id":667,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/423\/revisions\/667"}],"wp:attachment":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/media?parent=423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/categories?post=423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/tags?post=423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}