{"id":450,"date":"2006-11-01T11:45:14","date_gmt":"2006-11-01T16:45:14","guid":{"rendered":"http:\/\/www.tuvel.com\/blog\/2006\/11\/01\/podcasting-for-business\/"},"modified":"2011-06-15T16:42:40","modified_gmt":"2011-06-15T20:42:40","slug":"podcasting-for-business","status":"publish","type":"post","link":"https:\/\/www.tuvel.com\/blog\/podcasting-for-business\/","title":{"rendered":"Podcasting for business"},"content":{"rendered":"<p>A client called today, asking about <a href=\"http:\/\/en.wikipedia.org\/wiki\/Podcast\">podcasts<\/a>. The questions were more about marketing so we talked about sponsorships and adding podcasts to websites&#8211; to spread the word and become more of an industry resource.<br \/>\nA few months ago, <a href=\"http:\/\/www.mitcharnowitz.com\/2005\/11\/_new_media_high_impact_blogs_w.htm\">I posted<\/a> about a PR agency brownbag we did with one of the topics being podcasting. A podcast is a program recorded into MP3 file that is posted online. You can listen to it online or download and take it with you on a handheld device like an <a href=\"http:\/\/www.apple.com\/itunes\/\">iPod<\/a> (hence, the name Podcast).<br \/>\nBusinesses using podcasting include <a href=\"http:\/\/www.ibm.com\/investor\/viewpoint\/podcast.phtml\">IBM<\/a> for Investor Relations, <a href=\"http:\/\/newsroom.cisco.com\/dlls\/podcasts\/audio_feeds.html\">Cisco<\/a> to distribute news and even<a href=\"http:\/\/www.whirlpool.com\/custserv\/promo.jsp?sectionId=563\"> Whirlpool<\/a> that focuses on lifestyle instead of a product.<br \/>\nYou can find a more complete list of business podcasts <a href=\"http:\/\/www.thenewpr.com\/wiki\/pmwiki.php\/Resources\/CorporateBlogsList?pagename=Resources.BusinessPodcastList\">here<\/a>.<br \/>\nTo begin though, you&#8217;ll need a podcatcher, or software to listen. I&#8217;m fairly sure that all podcatchers are free. I use <a href=\"http:\/\/juicereceiver.sourceforge.net\/index.php\">juice<\/a>. <a href=\"http:\/\/www.apple.com\/itunes\/\">iTunes<\/a> podcatcher is another example.<a href=\"http:\/\/www.podcastingnews.com\/topics\/Podcast_Software.html\"> Here<\/a> is a more complete list.<br \/>\nOnce you can listen to the broadcast, you&#8217;ll want to find a directory to pick and choose those that appeal to you. A few directories include <a href=\"http:\/\/www.podcast.net\/\">Podcast.net<\/a>, <a href=\"http:\/\/podcasts.yahoo.com\/\">Yahoo! Podcast<\/a> and <a href=\"http:\/\/www.podnova.com\">Podnova<\/a>.<br \/>\nAnd, of course, what good would podcasts be without <a href=\"http:\/\/technorati.com\/tag\/podcasts\">a blog<\/a> to go along with?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A client called today, asking about podcasts. The questions were more about marketing so we talked about sponsorships and adding podcasts to websites&#8211; to spread the word and become more of an industry resource. A few months ago, I posted about a PR agency brownbag we did with one of the topics being podcasting. A [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":{"0":"post-450","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-podcasts","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/comments?post=450"}],"version-history":[{"count":1,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/450\/revisions"}],"predecessor-version":[{"id":640,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/450\/revisions\/640"}],"wp:attachment":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/media?parent=450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/categories?post=450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/tags?post=450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}