{"id":490,"date":"2008-08-18T22:54:46","date_gmt":"2008-08-19T02:54:46","guid":{"rendered":"http:\/\/www.tuvel.com\/blog\/2008\/08\/18\/building-vertical-communities\/"},"modified":"2011-06-15T16:40:57","modified_gmt":"2011-06-15T20:40:57","slug":"building-vertical-communities","status":"publish","type":"post","link":"https:\/\/www.tuvel.com\/blog\/building-vertical-communities\/","title":{"rendered":"Building vertical communities"},"content":{"rendered":"<p>Recent reading of companies that create social networks made me think of our recent experiences in community building. Client results points up the opportunity with &#8216;vertical communities&#8217;. For an eBook publisher, we have established groups on sites such as <a href=\"http:\/\/www.bookglutton.com\">book glutton<\/a>. For the same client, we have set up a group on doc sharing site <a href=\"http:\/\/www.scribd.com\">Scribd<\/a>.<\/p>\n<p><!--more--><br \/>\nFor events, we have set up groups on <a href=\"http:\/\/www.upcoming.yahoo.com\">upcoming<\/a>. The opportunity, of course, is to build relationships and spread the word. To be successful, you have to keep groups engaged. This is also true of social networkers that establish several profiles for business.<br \/>\nMany of the services mentioned let you <a href=\"http:\/\/en.wikipedia.org\/wiki\/Folksonomy\">tag<\/a> your information so that people can find it easier. This is similar to bookmarking sites like <a href=\"http:\/\/delicious.com\">delicious<\/a>. It&#8217;s good to find people in large social networks like <a href=\"http:\/\/www.facebook.com\/\">facebook<\/a>. It&#8217;s also worthwhile to build your own group in smaller but active turfs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recent reading of companies that create social networks made me think of our recent experiences in community building. Client results points up the opportunity with &#8216;vertical communities&#8217;. For an eBook publisher, we have established groups on sites such as book glutton. For the same client, we have set up a group on doc sharing site [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-490","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-online-community-building","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/comments?post=490"}],"version-history":[{"count":1,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/490\/revisions"}],"predecessor-version":[{"id":600,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/490\/revisions\/600"}],"wp:attachment":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/media?parent=490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/categories?post=490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/tags?post=490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}