{"id":491,"date":"2008-08-21T23:39:41","date_gmt":"2008-08-22T03:39:41","guid":{"rendered":"http:\/\/www.tuvel.com\/blog\/2008\/08\/21\/has-social-networking-reached-a-tipping-point\/"},"modified":"2011-06-15T16:40:57","modified_gmt":"2011-06-15T20:40:57","slug":"has-social-networking-reached-a-tipping-point","status":"publish","type":"post","link":"https:\/\/www.tuvel.com\/blog\/has-social-networking-reached-a-tipping-point\/","title":{"rendered":"Has social networking reached a tipping point?"},"content":{"rendered":"

I had a interesting exchange with Victoria Pickering<\/a> that made me think about a couple of things. We are marketing a client event<\/a>, mostly through social media<\/a>. Attendees will be businesses that want to learn more about Web 2.0<\/a>.
\nThe marketing twist is that many local businesses may not be using social media. Sure, there’s LinkedIn<\/a> and other business networking groups but by marketing to the Twitter crowd<\/a>, are we preaching to the choir? Are we building relationships with techies, potential business employees or maybe both? Sure, it depends on what type of business and people you want to attract but are prospects participating in social networking? In other words, has social media reached a tipping point<\/a>?<\/p>\n


\nIs the way to find business, and the people that run them, through more traditional means? Or, are more and more businesses digging<\/a> and stumbling<\/a> these days? As usual, maybe it’s a mixture of everything you do. To be sure, there are several pieces of the marketing mix but Victoria’s comments got me thinking about the campaign’s social media aspecs.
\nThe other reoccurring piece of the marketing puzzle is that it’s supposed to be about businesses finding YOU and not you broadcasting to them. And, to do that- you have to put yourself in the right places for people to find you. Like I said, maybe it’s a combination of everything you do.
\nWhat do you think?<\/p>\n","protected":false},"excerpt":{"rendered":"

I had a interesting exchange with Victoria Pickering that made me think about a couple of things. We are marketing a client event, mostly through social media. Attendees will be businesses that want to learn more about Web 2.0. The marketing twist is that many local businesses may not be using social media. Sure, there’s […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":{"0":"post-491","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-social-media","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/comments?post=491"}],"version-history":[{"count":1,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/491\/revisions"}],"predecessor-version":[{"id":599,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/491\/revisions\/599"}],"wp:attachment":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/media?parent=491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/categories?post=491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/tags?post=491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}