{"id":494,"date":"2008-09-11T14:25:07","date_gmt":"2008-09-11T18:25:07","guid":{"rendered":"http:\/\/www.tuvel.com\/blog\/2008\/09\/11\/tenants-of-social-media\/"},"modified":"2011-06-15T16:40:57","modified_gmt":"2011-06-15T20:40:57","slug":"tenants-of-social-media","status":"publish","type":"post","link":"https:\/\/www.tuvel.com\/blog\/tenants-of-social-media\/","title":{"rendered":"Tenants of social media"},"content":{"rendered":"<p>Its all about you (iow: listen).<br \/>\nDon&#8217;t use social media to broadcast.<br \/>\nThere must be value- I call it the <em>what&#8217;s in it for me syndrome<\/em>.<br \/>\nUse online interaction to drive offline activity.<br \/>\nNothing beats face-to-face.<br \/>\nResearch is still key- finding those that might be interested in building a relationship.<\/p>\n<p><!--more--><br \/>\nemail is still one of the best way to build a relationship!<br \/>\nThere are no shortcuts- you gotta get dirty. Participation is key.<br \/>\nThere are rules of the road, this isn&#8217;t all new.<br \/>\nLearn to faciliate, not moderate.<br \/>\nStart small, bottom up!<br \/>\nStart building relationships now, not when you need someone.<br \/>\nGive, then take.<br \/>\nWhen you put yourself out there, everyone can see you (customers, competitors, coopitors, friends, family).<br \/>\nLike with other types of marketing, .transparency is key.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Its all about you (iow: listen). Don&#8217;t use social media to broadcast. There must be value- I call it the what&#8217;s in it for me syndrome. Use online interaction to drive offline activity. Nothing beats face-to-face. Research is still key- finding those that might be interested in building a relationship.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[66,70,71],"class_list":{"0":"post-494","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-social-media","7":"tag-mitch-arnowitz","8":"tag-social-media-2","9":"tag-tech-council-of-md","10":"entry"},"_links":{"self":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/comments?post=494"}],"version-history":[{"count":1,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/494\/revisions"}],"predecessor-version":[{"id":596,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/posts\/494\/revisions\/596"}],"wp:attachment":[{"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/media?parent=494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/categories?post=494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tuvel.com\/blog\/wp-json\/wp\/v2\/tags?post=494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}