{"id":72,"date":"2010-12-21T11:30:07","date_gmt":"2010-12-21T16:30:07","guid":{"rendered":"http:\/\/www.tuvel.com\/blog\/?p=72"},"modified":"2011-06-06T14:12:44","modified_gmt":"2011-06-06T18:12:44","slug":"doing-more-with-less-digital-communications-for-business-development","status":"publish","type":"post","link":"https:\/\/www.tuvel.com\/blog\/doing-more-with-less-digital-communications-for-business-development\/","title":{"rendered":"Doing More with Less: Digital Communications for Business Development"},"content":{"rendered":"

Last week, I attended and spoke at the British Consulate’s<\/a> IPA Forum in New York City. Participants were economic development agency<\/a> representatives from European countries. These folks are charged with creating business and jobs in their resspective countries – business that is generated by US-based companies.<\/p>\n

The theme of the morning was doing more with less<\/em> in a global recession. In my presentation entitled The New Biz Dev<\/em>, I spoke about leveraging the digital environment for business development purposes. My remarks focused on tips, tools and low-cost ideas for utilizing digital communications (including social networking).<\/p>\n

The thread running through my talk was that the Internet can be used to build long-lasting relationships and save money. I cautioned folks, however, that “resources” include time and money and building relationships takes time!<\/p>\n

I touched upon using hosted solutions for relationship building efforts. Whether its an ASP<\/a> for an e-mail campaign or document sharing<\/a> for collaboration, hosted solutions is the way to go. Ease of use, cost and reliability are only a few reasons that our shop rarely licenses software these days.<\/p>\n