BW Online | August 2, 2004 | Online Extra: Jeff Bezos on Word-of-Mouth Power
More on word of mouth marketing:
“Says Amazon’s CEO: “If you build a great experience, customers tell each other.” That, he believes, is better than any TV advertising.” (hat tip- Marc Hausman)
Archives for August 2004
InformationWeek > Online Advertising > Political Ads Popping Up On Web Sites > May 12, 2004
USATODAY.com – Summer tours help bands pay billsUSATODAY.com – Summer tours help bands pay bills
Bela Fleck, of the Flecktones, says that giving away product is a good way to grow the business.
“Flecktones fan Hope Lin, 41, who has seen the band perform four times this year, says taping “not only promotes the fan base, but the active purchasing of albums in the long run. Most people that hear tunes from traded live shows want to hear the studio or live album version as well.”