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Mitch Arnowitz

Email is dead (again)

February 16, 2005 by Mitch Arnowitz

UPDATE:

Actually, email is still dead. 😉 Since I was the first person to stick my neck out there and SAY that, everything old is new again.

Chris brings up a great point with his comment to this post. Everything old IS new again. People use
the term ‘newsreader’ when they talk about RSS feeds. Last time we
heard about newsreaders, Deja News still archived newsgroups.

If I close my eyes and listen to talk of RSS ad opportunities, I think it’s 1995 (?) and I’m listening to Phil Tanny of OakNetPub.com or Ros Resnick talking…  When I hear the talk of ‘citizen journalism’, I think back to the earlier days of community building.

Let’s just hope that CEOs don’t start talking about ‘monetizing members’ to soon…

===========
Chris Pirillo likes RSS. Who doesn’t? More: Bye Bye Email? (compliments of adrants)

RSS is ‘push’ without the ‘proprietary,’ Pirillo pointed out. "Right now, it complements email, (but) tomorrow, it will replace news delivery.

Spam, which is the 800-pound gorilla responsible for most enterprise email blacklists and whitelists, is impossible via RSS. "Because the user controls his or her subscription, RSS subscriptions imply confirmation that he or she wants to receive your message," Pirillo added.

I guess this means that we’re OK until companies and others start to push out unwanted info. through RSS readers.

Filed Under: Marketing

2005 Business Blogging Awards Best Group Blog

February 15, 2005 by Mitch Arnowitz

Jackie Huba and Ben McConnell, of Creating Customer Evangelists, are up for the 2005 Business Blogging Awards Best Group Blog. Ben says: Deadline for voting is noon PST tomorrow (Feb 16). As they say here in Chicago, vote early and vote often.


Filed Under: Blogging

WIW- Washington Independent Writers

February 14, 2005 by Mitch Arnowitz

With a tight turnaround schedule,  we’re in need someone to edit a newsletter article on a recent client campaign. The opportunity was posted (for free) on a Sunday night to the Washington Independent Writers Job Bank. By Monday afternoon, we had received over 15 responses and they were good!

Making this decision reminds me that it’s important to create an easy experience. Those offering easy contact and a website with samples caught my eye. Those that put up barriers (need to fax writing samples, call  to discuss) lost my attention.

WIW is a great resource when you need writing help.

Filed Under: Resources

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