Unconventional Wisdom - The Tuvel Communications Blog

Engaging Your Customers in Unconventional Ways

Header Right

The Word-of-Mouth Ethics Challenge

by

More on word of mouth marketing and pending Word of Mouth Marketing Association (WOMMA) ethics council guidelines.  It’ll be interesting to see how this plays out with the Viral and Buzz Marketing Association’s Manifesto.

The Word-of-Mouth Ethics Challenge

Ironically,
the growing popularity of the new marketing techniques is one of the
dangers. Proving the old adage that no publicity is bad publicity,
BzzAgent reports receiving 250 inbound leads from potential clients and
sign-ups from about 5,000 new BzzAgents in the week after the Times
piece
ran.

RSSTop55 – Best Blog Directory And RSS Submission Sites – Robin Good’ Sharewood Tidings

by

In addition to exposure through SEO and SEM, marketers should also be submitting to blog and RSS directories. (originally seen on Duct Tape Marketing).

RSSTop55 – Best Blog Directory And RSS Submission Sites – Robin Good’ Sharewood Tidings.

Where To Submit My RSS Feeds And Weblog URLs To Get More Exposure, Visibility And Reach

As more and more people get involved with the Internet and as more Web sites, blogs, news services and other online resources continue to grow in number and variety it becomes increasingly important to maintain high visibility and exposure for the content being generated by closely following the major distribution media.

More transparency

by

The  Education Dept. paid commentator Wiliams $241,000 to promote the administration’s No Child Left Behind law. Only problem is that he didn’t tell viewers or anyone else that he was on the  payroll.

Media distributor severs ties with commentator

WASHINGTON — Armstrong Williams, who was paid by the Education
Department to promote President Bush’s education policies, says the
public outcry and his firing by the company that syndicated his
newspaper column are "the price you pay" for a mistake.

updates: Jay Rosen, of Pressthink, weighs in on the Ketchum/Williams affair:

Bloggers Are Missing in Action as Ketchum Tests the Conscience
of PR

"Maybe this is the way things are done all the time in PR today. It’s one of the most plausible explanations we have for the Ketchum contract, the apparent fraudulence of which is roughly parallel to the memos in the Dan Rather case."