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Charity That Defies Economics

December 26, 2004 by Mitch Arnowitz

In line with the holiday season, Steven Pearlstein of the The Washington Post, details company gift giving and charity programs: Charity That Defies Economics (free registraton required or use www.bugmenot.com

This has been a tough week for Fannie Mae. But whatever you want to say about the company, its foundation has consistently been on the front lines of corporate giving in Washington. This was a record year for Fannie’s Help the Homeless Program that enlisted more than 110,000 people for various walkathons and raised $6.5 million for local programs. And Fannie employees rallied around the Hope for Henry Foundation, created by employee Laurie Strongin in memory of her 7-year-old son, who died two years ago from a rare genetic illness. This month, the Henry Foundation provided computers, Gameboys, portable CD players and the like to kids undergoing cancer treatment at Georgetown University Medical Center.

UPDATES:  after reading  "Dear Henry, Letters To My Son" recent entries, I’m off  to watch Mary Poppins with the  family…

Filed Under: News

Links matter

December 24, 2004 by Mitch Arnowitz

Last night, I checked my blog’s referrer logs. Traffic is obviously light but I’m interested in how people find me (note to self: bloglines).  In the referrals, I saw that someone had visited through a Google search on advertising. The actual search was on Cary Hatch advertising. Cary Hatch runs Washington, DC ad shop MDB Communications.

I wrote a short entry on Cary some time ago. Googling Cary’s name + advertising now brings up my blog as the 1st search result, even before her own company! When I Google just Cary’s name, my blog still appears in the Top 5 listings.

Searching Cary’s company MDB Communications doesn’t include the blog in search results, but I wonder what would happen to the listings if I did blog the company (vs the owner). I also wonder how much Cary paid to optimize her website and what their linking strategy is?

Filed Under: Marketing

Yahoo! Mail vs RSS

December 22, 2004 by Mitch Arnowitz

Well, I just got the latest copy of the well respected EmailUniverse Ezine-Tips with the subject line: [Ezine-Tips] CAN-SPAM ACT New Rulings Heads Up.

Only problem was that it ended up in my Yahoo! Mail [BULK] filter…

Funny, I have no problem getting Chris Knight’s other, most excellant [EmailUniverse] newsletters through my RSS feed.

Filed Under: Marketing

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