Unconventional Wisdom - The Tuvel Communications Blog

Engaging Your Customers in Unconventional Ways

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FREE metro rides

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I was heading downtown for a morning meeting this week and took the Washington, DC metro.  The turn styles were open and there was a bit of confusion. Seems that ING Direct picked up the tab for the morning commute (the 5:30a-9:30a shift).

As you departed the station, there were people greeters with ING direct marketing pieces waiting for you.  I also saw promotions in Baltimore, Md. but not sure about the free train rides there…

Maybe this is Metro’s attempt to make the Washington, DC system more ‘rider friendly’? I wonder what the metrics for success are with a promotion like this? In any event, a nice touch.

What’s the Buzz About Buzz Marketing?

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Cynthia Typaldos, who runs the webcommunities group, pointed to another article on buzz marketing. Cynthia founded RealCommunities and GolfWeb and has also done a million other impressive things.  The article:

What’s the Buzz About Buzz Marketing?

This article made me think about a conversation we had on the AdMarketing list some time ago. Then, I posed the question: [AM] Is too much talk a good thing?
The input we got was inter testing. Here’s the summary from that conversation:

AdMarketing discussion recap (or, who said what)

Queen of the Sky

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Steve Rubel, of Micro Persuasion, points to the saga of Ellen Simonetti, aka: Queen of Sky (Diary of a Fired Flight Attendant).  In short, Delta Air Lines says that the Queen was fired for ‘inapproiate pictures’ on the web. Ellen claims that she was fired, as an employee blogger.

c/net also has a short piece on this. Ellen says that she started blogging as a form of therapy after she lost her mom… It seems like others are also interested in Ellen’s story.

Want more proof that the world of communications (and how people get the word out) is changing?

UPDATES:  Internet
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