Engaging Your Customers in Unconventional Ways
When it comes to community-building through social media outposts, I’ve seen some awesome examples of how it should be done. I’ve also seen some awesomely dismal campaigns that made me wonder why they were ever conceived. They could learn a lot from Yoda.
[Read more…] about 5 Reasons Your Social Media Marketing Efforts Will Fail
I’m sure you’ve been seeing lots of tweets, blog posts and articles about the new features on Facebook (such as Groups) and the “New Twitter” (which kind of makes me think of “New Coke”, but let’s hope it doesn’t go down the same way). But how can all of these new features help event marketers engage attendees, build event communities and generate awareness and buzz?
I recently had the pleasure of attending EventCamp Twin Cities – without leaving my office. How? I attended the virtual event, held in tandem with the live, face-to-face (F2F) event in the Twin Cities. I was extremely impressed by the entire event and particularly the virtual side. Thanks to technology partners like Intefy and Sonic Foundry, as well as awesome organizers like Samuel J. Smith of Interactive Meeting Technology, Ray Hansen of Appevision and EventCamp Twin Cities virtual host Emilie Barta, my experience as a virtual attendee was as if I were right there in the room, participating with everyone else. I came away from EventCamp Twin Cities filled with excitement to attend (in person) the upcoming EventCamp East Coast in Philadelphia.
I even tweeted during the event about my excitement…
[Read more…] about Do Virtual and Hybrid Events Cannibalize F2F Events?