(reprinted from ShowSmart March, 2010 issue) by: Mitch Arnowitz
Myth: A Tweetup is all you need to drive booth traffic.
Truth: A Tweetup can be a powerful event marketing tactic when used as part of a mix that includes both traditional and digital media ingredients.
A Tweetup is an event for people that use Twitter, enabling them to not only interact online, but also come together to meet in person. Twitter is a micro-blogging tool that enables its users to send and read brief messages—known as tweets—of 140 characters or less. From a marketing perspective, Tweetups can be used for lead generation, featuring demos, creating general awareness and/or driving booth traffic. They’re also a way to maximize the increased usage of Twitter at trade shows and events. For attendees, Tweetups are great opportunities for networking over a common interest.
Crucial Keys to Driving Event Traffic Through the Use of Social Media
(reprinted from College of Association Marketing February, 2010 newsletter) by: Mitch Arnowitz
Using social media is vital to your marketing plans today, especially for increasing attendance at your association’s events. Here are some tips for success.
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There is no doubt about it, 2009 was …
There is no doubt about it, 2009 was the year that Twitter came into its own. It was everywhere. Suddenly the social network found itself transformed from a niche tool used to network and share idea among geeks to one of the biggest buzz words of the year. You couldn’t turn on the local news without there being shown random people’s “Tweets” about everything happening. Even Oprah made an account. The perception has quickly become that if your company or organization is not on Twitter you are falling behind. Twitter has reached critical mass.