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E-mail false positives

February 9, 2007 by Mitch Arnowitz

The following note was included on a website feedback form. The company is being honest in telling folks that responses may get filtered out but I wonder how many people take the time to call customer service depts. if they don’t get a timely response.
Are you contacting us from your office e-mail address?
Due to the increasing influx of junk e-mail, many businesses and offices have set up filters on their e-mails systems to protect employees from undesired junk mail. Unfortunately, that also increases the possibility that delivery of e-mail from desired sources may be deleted or blocked.
If you are writing to us from your office e-mail account, our reply may not reach you. If you do not hear from us within three business days, you may wish to give us a personal e-mail address, or call Audience Services at xxx.xxx.xxxx with your question or comment.

Filed Under: E-mail marketing

Social Media Press Releases

January 23, 2007 by Mitch Arnowitz

Update: see Stowe’s updates and summary here
as posted to AdMarketing
Is anyone watching the press release debate between bloggers Chris Heuer and Stowe Boyd? Does anyone care?
Well, you should. The ‘kill or revise the press release’ debate has been going on for some time but seems to be picking up steam. At the moment, there’s an argument raging about last week’s Third Thursday SF event on new media press releases. I think that Chris supports revamping the press release through standards like Microformats. I think that Stowe is saying the press release is wrong and adding new media tools as window dressing won’t help. He is actually questioning “the outmoded thinking about PR and social media.”

[Read more…] about Social Media Press Releases

Filed Under: PR

newspapers and citizen journalism

December 6, 2006 by Mitch Arnowitz

WashPost had a great article on changes that newspapers, and others, are going through. The article details the well documented saga of consumer journalism and shrinking circulation.
The best part of the article though is the last lines:
On the other hand, none of the sources Myron dealt with in two assignments on consecutive days seemed to grasp that what he was reporting and writing about them would go to the News-Press Web site.
“They ask me, ‘When’s what you wrote about me going to be in the paper?’ ” Myron said. “I have no good answer.”

Filed Under: Marketing

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