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Engaging Your Customers in Unconventional Ways

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Member Prospecting Webinar 12.12.12 – Fishing in the Right Ponds

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Please join Tuvel Communications this Wednesday, December 12, 2012 at 2:00 pm ET for a Member Prospecting Webinar – Fishing in the Right Ponds

Register Here

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Sponsored by: Young Association Professionals, Aggregage, Association Universe and Infinite Conferencing

We are excited to bring an amazing series of interactive webinars on how association professionals need to think and act differently to drive member engagement. The world has changed and we’ve brought together thought leaders from a wide variety of perspectives to help with this new world. The series runs each week from the end of October through end of January.

Fishing in the Right Ponds 12.12.12

Associations want marketing to create new members at a predictable cost. We hear a lot these days about the “Long Tail” with its untapped and micro-targeted prospecting segments such as government, healthcare, and education. Mass marketing models are not designed to go downstream or cost effectively reach these new, targeted member segments. In this webcast, you will learn how the core elements of influencer programs, online community building and social media are being used to cost effectively identify influencers and build relationships that produce loyal members and supporters. Mitch will also be sharing case studies and best practices for results-driven association programs, projects and campaigns. You will learn that reaching the promise of the Long Tail is hard but can be done using research, tools, analytics and the right people!

MarComm Makeovers

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The original posting of this blog can be found here and was written by Elizabeth Engel 

Is your magazine frumpy? Is your blog out-of-date? Are your social media efforts mismatched?

Join Elizabeth Engel (Spark Consulting, LLC) and Mitch Arnowitz (Tuvel Communications) at MGI (623 N. Washington Street Alexandria, Virginia) for ASAE’s November Alexandria Brown Bag on Thursday, November 15, 11:30 am – 1:30 pm.

Mitch and Elizabeth and a panel of experts (aka the Brown Bag attendees) will provide on-the-spot analysis and advice for the samples you bring to help improve your marketing and communications efforts.

This will be an interactive session with a computer and Internet access available for pieces like your website, landing pages, or social media outposts. If you’d like the group to look at a print piece (like a brochure, postcard, magazine, etc.), please bring enough that we can pass them around (say 5-8 copies).

Show off what’s working at your organization, or get the input you need to take your marketing and communications efforts to the next level.

Register now, it’s free! See you there.

MAM Summit Recap: Facebook IS Losing Its Cool

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This blog post is written by guest blogger Laura Harders

Since I’m a blogger & social media consultant, I really gleaned a lot from the social media geared sessions at the Mid-Atlantic Marketing Summit in Baltimore. Directly following lunch, I had the pleasure on sitting in on the session “Is Facebook Losing Its Cool” with Moderator Rob Pegoraro, and speakers: Mitch Arnowitz, Managing Director of Tuvel Communications; Geoff Livingston, author & marketing strategist; Cary Lawrence, VP of Business Development at Social Code; and Kari Mitchell, Director of Digital Marketing at HZDG.

My takeaways from the session included:

1. Facebook IS losing its cool (almost unanimous amongst the panel of speakers).

2. Facebook is still an important social network and place where the largest audience is.

Some of the “issues” with Facebook that were discussed deal with the privacy perception and continual changes. I know for many bloggers and marketers, the change in reach of your message has been frustrating. Just because you have fans, doesn’t mean they will see your content. You now have to “pay to play”, in other words, you need to pay for Facebook post promotion and advertising in order for your fans to see your content in their news feed.

Some other takeaways for me:

  • Facebook usage has declined among young people.
  • Facebook has become more “noisy.”
  • Younger users are more likely to “like” a brand than older users.
  • Older users are more likely to click thru ads than younger users.
  • Facebook advertising is now an opportunity to amplify your message.
  • Facebook’s Timeline feature allows ongoing conversations with a readable thread, unlike other social platforms.
  • Out of all four panel members, only one “friends” their clients on Facebook. The majority of the speakers felt that their personal FB account was reserved for family & close friends, a smaller network.
  • Key to Facebook marketing is to gain “shares” as social validation for your brand & message.

Is Facebook losing its cool? Yes it is– for both users & brands. And while it’s still one of the predominant social media platforms, the importance of targeting other niche networks is critical, as well as creating custom approaches & goals on a variety of social media platforms.

Now its your turn! Do you agree with the panel conclusion that Facebook’s loosing its mojo? Please let us know in the comments below.

Laura Harders is a blogger and social media consultant living in the Washington DC metropolitan area. Besides working with small businesses to develop their social media marketing strategy and content, she also runs a popular, local deal blog, Beltway Bargain Mom, and teaches Coupon Classes.