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LeaderNotes: How to Raise $500,000 from Middle Class White Kids (and Why the Red Cross Never Will)

May 1, 2006 by Mitch Arnowitz

(heard about this from Seth Godin)
It looks like Invisible Children is doing many things right. These folks are passionate , they make it easy to digest and pass their message along and have supporters acting as the PR Dept. . Make sure to check out the MTV style movie used to promote and explain the cause.

Filed Under: Word of Mouth Marketing

Beyond Blogging 2006: The Future of Communications

May 1, 2006 by Mitch Arnowitz

Fleishman Hillard is putting on a May 19th blogging panel discussion. Panel features several good people including Shel Holtz, Todd Tweedy and Pete Blackshaw. They even have an event blog. Register here.

Filed Under: Events, Events & Conferences

Couponing and RSS

April 23, 2006 by Mitch Arnowitz

Adotas RSS Breathes New Life into Coupons
One thing helping RSS become more mainstream (if it hasn’t already!) are offerings that people can use. We all know the time savings and efficiency that RSS brings but vertical use will speak volumes.
Here is an interesting article on how couponing is taking advantage of RSS. Add this to music, and news and it won’t be long before consumers see the light!

Filed Under: Technology

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