While doing research for a non-profit client we found this interesting short read by Chris Wolz, over at Forum One. Chris compares the online presence of 2 public policy organizations. He uses metrics and tools like Alexa and Google to track online exposure. Chris is smart enough to also track how well known (at least online) key contacts in the organizations are. He also measures and uses website content as a metric.
Before I forget, I thought that I’d list a few of the tools we’re using to track an organization’s influence on the conversation and an issue:
Flickr– includes interesting, homegrown pictures from volunteers.
Wikipedia– has an overview by an influencer. Tracking this ‘thought leader’ has led to additional sightings.
del.icio.us– this seems to work well if the topic (or issue) has broad appeal.
Blogpulse, IceRocket, and other usual suspects & blooging serivces.
Kebberfegg — Keyword Based RSS Feed Generator that makes RSS (and especiallyOPML) easy- this is part of ResearchBuzz!
Peter Drucker 1909-2005
Tom Peters profiles Peter Drucker
(from mediabistro)
New Media: High Impact Blogs, Wikis and Podcasts.
I was recently invited to address a Washington, DC based PR firm on the topic of New Media: High Impact Blogs, Wikis and Podcasts.
Following are my notes from the session. I’ll proubably organize these but wanted to throw them up ‘as is’.
I INTRO
Definitions.
Online tools and how our firm is using them.
Examples, how they’re being used.
II A CONVERSATION
The changing world of communications.
How New Media impacting traditional print and broadcast?
What are some of the pitfalls for PR agencies as New Media takes hold?
III TRENDS, BEST PRACTICES
Strategies & Trends to stay tuned for.
Best practices, lessons learned.
IV CONCLUSION
How can Strategic Help its Customers Get their message into the Marketplace?
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