Engaging Your Customers in Unconventional Ways
Welcome to the Los Angeles Times Wikitorial Page (Public Beta) (from slashdot)
This is an experiment in using wiki, a relatively new form of Internet
interactivity, to bring readers into the process of forming and
expressing editorial opinions. "Public Beta" is just a euphemism for:
"We’re just trying this out. Please forgive any problems and give us
suggestions for improvement."
Debbie Weil is Moderating IABC blog panel on June 27, 2005. The panel looks good. As more of us help companies leverage the interactive nature of Internet, the question of promotion keeps popping up.
The Air Conditioning Contractors of America have a nice blog. You can’t find it though on the association website. Locating this blog is actually tougher because it’s named ACCAbuzz.
ACCA isn’t alone in this regard. Many companies (and organizations) that we speak with forget that the website drives traffic to the company blog. Other organizations though make it easier to find their blogs. On the other hand, there might be companies that don’t want to drive general blog traffic…
We are in the research phase of a campaign for a non-profit client and I came across the The New Heroes – House Party Outreach Site from the Skoll Foundation. Granted, this was big budgets but check out the ‘spread the word’ button and feature. This is about as good as it gets in terms of redistribution
The Skoll Foundation is beginning a campaign to inspire grassroots giving circles to give internationally.