Engaging Your Customers in Unconventional Ways
BL Ochman has a nice good interview with Alice Marshall. Alice is an AdMarketer, blogs and runs her own PR shop.
Alice makes the following point in terms of spreading the word. She also talks about knowing who your audience is and catering to them.
Pointer Number Three: A link from a specialized blog can be worth more than a link from an A-list blogger
The San Francisco Chronicle had an interesting article on the business of blogging. A great quote from Paul Chaney of The Radiant Marketing Group:
It’s not so much about controlling the message as engaging in a
conversation. It lets people see the inside of your business and who you are.
It builds a relationship on the blog and off the blog. I don’t know of any
other medium that allows that kind of communication.
I think that Paul is right. It’s all about engaging people vs broadcasting a message.
I had the pleasure of meeting Nan Dawkins earlier this week. Nan is a principle over at Redboots Consulting and truly an expert in the areas of search engine marketing and optimization.
I learned a few interesting things for sure. Like how press releases are being used to improve (news) search engine rankings. More here. It also amazes me that most brands STILL do not check search engine rankings. This means that many companies are not aware of what customers and detractors are saying about them.
It’s sometimes difficult to have perspective but my sense, after meeting with Nan, is that we’re still early in the game of online communications.