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Subject lines matter!

January 22, 2005 by Mitch Arnowitz

Well, here’s a surprise– in RSS feeds, Subject lines matter. Like with email, if you want to get it opened, make sure you tell people what’s inside. More:

Poynter Online – E-Media Tidbits

Filed Under: Blogging

Buzz-Makers: More Disclosure, Please

January 21, 2005 by Mitch Arnowitz

Dan Gillmor on Grassroots Journalism, Etc.: Buzz-Makers: More Disclosure, Please

The first product is a bidet. I’m not making this up. And I’m not going
provide any details on how I’m using it :-). (I crack myself
up…)
Marc

Posted by: Marc Andreessen | January 21, 2005 03:26 PM

Filed Under: Word of Mouth Marketing

How to Write Killer Blog Posts and More Compelling Comments

January 20, 2005 by Mitch Arnowitz

B.L. Ochman, former moderator of i-pr, has a short read on blog writing (TechnoFlak) 

B.L. Ochman’s weblog – How to Write Killer Blog Posts and More Compelling Comments.

o Write less
Omit all unnecessary words. The best advice I ever got about writing was from my first boss, the late "press agent" Leo Miller, who taught me a game to play with sentences. He’d keep taking out words until removing one more word destroyed the meaning of the sentence. For example: He’d take out words until removing another destroyed the sentence meaning.

Filed Under: Blogging

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