The Internet Applications Group (iapps) asked me to create a “Top 10” list of tips for mobilizing online supporters. The list actually turned out to be a “Top 11” list and appears in their latest newsletter.
My next article: “How do you introduce yourself to someone that you don’t know”…
The Viral Marketing Myth
The Viral Marketing Myth
More bad press about Friendster’s recent viral marketing attempt for the movie Anchorman. You can also read bad things about this campaign here.
Om Malik on Broadband: Blinkx and the Power of Blogging
Om Malik on Broadband: Blinkx and the Power of Blogging
More proof on the power of word of mouth. Here, blogger Malik met and blogged search agent company BlinkX. This led to 130,000 downloads (so far) and 5,000 links to the website. This activity in turn, led to coverage in The Guardian newpaper. (hat tip: Jeff Jarvis)