OJR article: ‘Nerd Values’ Help Propel Tiny Craigslist Into Classifieds Threat
Over the weekend, I finally read this piece on Craigslist that recently appeared in the Annenberg School for Communication’s Online Journalism Review. In addition to Craig Newmark, several other good people are highlighted here. Among them are Howard Rheingold, Peter Krasilovsky, and Liddy Manson.
I got to know Craig when he participated in an AdMarketing discussion and shared community experiences from a somewhat personal perspective.
Ready for Takeoff (washingtonpost.com)
Ready for Takeoff (washingtonpost.com)
Speaking about customer evangelists, Southwest Airlines is often mentioned as the ‘fun airline’. We’ll see what happens as more low cost airlines enter the market and the big guys reinvent themselves.
From the article: “As we looked into it, all of this was really pointing to the fact that this was an intelligent risk to take and exciting opportunity to put our brand out there where we might not normally be,” Rutherford says.
Congratulations are in order
reprinted from my post to the AdMarketing list
Hi everyone–
Ben McConnell and Jackie Huba, of Creating Customer Evangelists know like many of us that customers are one of the best sales or marketing forces a company can have. The trick is to turn best customers into evangelists and then leverage through word-of-mouth marketing.
Creating Customer Evangelists has just published “Testify!”, a free ebook. The book profiles 18 organizations and their customer evangelism efforts. Two AdMarketers are featured in the book! Congratulations to Bloomberg Marketing and MarketingSherpa are in order! Mitch
—————